HEALTH

Carex salutes U.S. flag with new cane

BY Michael Johnsen

OAKLAND, Calif. — Carex Health Brands recently introduced a new version of its popular derby designer cane decorated with the U.S. flag that will be shipping to stores in time for Memorial Day.

Carex’s derby designer U.S. flag cane is height-adjustable with a push button and is crafted out of lightweight aluminum for increased functionality, comfort, safety and convenience. The new cane is topped with a black finish handle and is adjustable for either right- or left-handed users.

The U.S. flag cane is available nationwide at select pharmacies and specialty retailers at a suggested retail price of $24.99. According to Nielsen data from March 2010, canes make up 38% of all mobility sales ($18.2 million) in the United States, Carex noted.

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Astroglide Natural enters market

BY Michael Johnsen

VISTA, Calif. — BioFilm on Wednesday launched Astroglide Natural product, a water-based and latex-safe personal lubricant made with all-natural botanical ingredients.

"Our enhanced Astroglide Natural is perfect for the consumer who desires all-natural or organic products," BioFilm CEO Lisa O’Carroll said. "Natural-themed stores and products continue to explode in popularity throughout the country, and we worked hard to be a part of that growth."

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First Response introduces at-home ovulation test

BY Michael Johnsen

PRINCETON, N.J. — Church & Dwight on Tuesday announced the launch of its First Response digital ovulation test, a new at-home ovulation test that can detect a woman’s personal luteinizing hormone, or LH, surge — the hormonal indication of ovulation — based on her own individual hormone levels.

Tracking a woman’s personal LH levels can better detect the optimal time to conceive, the company stated. Unlike other at-home ovulation tests available on the market, which determine ovulation based on a preset test average, this new test from First Response considers every woman’s body to be unique by determining LH surges from personal baseline levels.

"Knowing when to try to conceive can be a guessing game for women, especially for those with irregular periods," stated Mary Jane Minkin, an obstetrician/gynecologist in private practice in New Haven, Conn., and a clinical professor of obstetrics and gynecology at Yale University School of Medicine. "This new at-home test indicates a woman’s most fertile days based on her unique hormone levels, allowing a couple to be certain when the best time is to try."

The First Response digital ovulation test provides 20 test sticks to detect the two most fertile days during a woman’s cycle. Daily testing starts on the fifth day of a woman’s period to begin determination of her personal baseline and ultimately allow detection of her LH surge. The LH surge is present 24 hours to 36 hours before ovulation, and indicates the optimal time to try to conceive.

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