HEALTH

Carex relaunches headache band

BY Michael Johnsen

OAKLAND, Calif. Carex Health Brands on Friday relaunched the Thera-Med headache band, the company announced.

Thera-Med headache band is a cold pack that attaches around the head using a velcro fastener that molds to the body easily.

Micro bead gel innovation keeps the pack soft and flexible for maximum comfort with cold therapy. Featuring advanced Dual-Temp technology, the product has two sides, each made of different materials to provide either gentle cooling or maximum cold.

Public demand from migraine sufferers has prompted Carex to reintroduce the popular Headache Band with an updated design at a suggested retail price of $7.99, the company stated.

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CHPA, Healthy Advice Networks partner to develop PSA regarding cough-cold medicines

BY Michael Johnsen

CINCINNATI Healthy Advice Networks, a provider of physician office-based, patient-education programs, earlier this week announced a partnership with the Consumer Healthcare Products Association to deliver a public service announcement to remind parents about the safe use of children’s over-the-counter cough-cold remedies.

The PSA features Chandra Wilson, a mother of three and star of ABC’s Emmy Award-winning “Grey’s Anatomy,” that has reached nearly 102 million consumers and 8,300 physicians’ offices this cough-cold season through three of Healthy Advice’s patient-education networks — the Primary Care Network, Women’s Health Network and Healthy Advice for Children.

CHPA’s television PSA provided the foundation for in-office digital screen programming about children’s cough-and-cold medicine safety in the waiting rooms of 18,488 primary care and women’s health physicians. Additionally, to reinforce the message to parents at the beginning of cough-cold season, the print ad appeared as a billboard campaign in the exam rooms of 6,400 pediatricians and in a takeaway Healthy Advice Cold and Flu brochure.

“We wanted to remind parents that OTC medicines, like all medicines, are serious medicines and need to be used carefully-especially when giving medicine to children,” stated Linda Suydam, CHPA president. “Healthy Advice Networks was the perfect partner to deliver this message because of their excellent reputation for respected and credible health information. Their extensive reach gives us the ability to educate a large universe of consumers and impact them when and where they are most focused on their child’s health — in the family physician’s office.”

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AccuDial featured on T.V. show

BY Michael Johnsen

HOLLYWOOD, Calif. AccuDial Pharmaceutical’s AccuDial product was featured Thursday afternoon on an episode of CBS’ “The Doctors” as one possible solution to a common problem facing parents — how much cough syrup should they give their children?

“Studies show that children are given an inaccurate dose of over-the-counter medication more than half the time by parents,” commented Dr. Jim Sears, a board certified pediatrician and one of the featured doctors on the program. “Pediatricians, we always dose by weight,” he said. “But a lot of the over-the-counter [medicines] give an age range — six to 12 years old — a huge range.”

Sears then held an AccuDial label up to the camera, explaining that the patented label could be rotated so that parents could determine proper dosage by weight. A dosage spoon is included with the medicine, Sears added.

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