HEALTH

Carex introduces Thera-Med Sinus Headache Cold Pack

BY Michael Johnsen

OAKLAND, Calif. Carex Health Brands earlier this week launched its new Thera-Med Sinus Headache Cold Pack featuring Dual Temp Technology, with a soft side for cold and a smooth side for extra cold.

Designed for use over the eyes and/or forehead and featuring an adjustable strap, the new pack offers highly-targeted relief for sinus pain and headaches.

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Cadbury advertising Halls lozenges through chain drug stores

BY Michael Johnsen

New York Cadbury recently tapped into EyeCurve, patent-pending cardboard advertisements developed by StoreBoard Media and placed at security pedestals near the entrances of nearly 10,000 chain drug stores, to promote its Halls Naturals and Halls throat lozenges through the cough/cold season, according to published reports.

StoreBoard Media will feature the Halls branded pedestal wraps in more than 3,000 retail locations, including 2,600 CVS/pharmacy stores, Duane Reade and 182 Jewel-Osco supermarkets.

The campaign will run through Jan. 25 in 10 major media markets, including: Atlanta, Boston, Chicago, Dallas, Detroit, Houston, Los Angeles, New York, Philadelphia and Washington.

The ads are designed to capture customers’ peripheral vision as they pass through the entrance. The company contracted with Masi International last summer in a matched-panel study at 15 CVS stores in Chicago, where it installed EyeCurve ads for three oral care products. The study, which examined the four-week period before the ads were installed and the four-week period when they were up, found that toothpaste sales increased by 6.5%, mouth rinse sales by 6.9% and brush sales by 8.7%.

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Red Bull to market energy shot

BY Michael Johnsen

Santa Monica, Calif. Red Bull will be entering the sizzling energy shot market sometime in 2009, according to published reports. The 2-oz. shot will be available in regular and sugar-free versions.

The energy shot category has been estimated at more than $300 million in volume through all sources, according to Drug Store News sources, and continues to grow at a significant clip. “Over the last 24 months, the 2-oz product has been the leader in growth in the nutritional category,” Jeffery Joyner, president of the brokerage firm J. Joyner Group, told Drug Store News earlier last year. “Category managers are choosing to merchandise [the 2-oz. energy shots] at the checkout, in nutritionals and in the beverage department,” he said.

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