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Carex introduces light therapy product

BY Michael Johnsen

NORWELL, Mass. — Carex Health Brands recently introduced a new, box-style, bright light therapy lamp to its line of Day-Light therapeutic products. 

Designed for those experiencing mild to moderate symptoms due to light deficiency, the SunLite is an option to boost energy, improve sleep and help maintain wellness. Bright light therapy is the first line of treatment recommended by healthcare professionals for treating the “Winter Blues.” It has also been proven effective for circadian sleep issues and non-seasonal mood disorders caused by light deficiency. 

The SunLite offers a broad field of illumination and features 10,000 LUX of 99.3% UV-filtered white light (4,000 Kelvin). The lamp is available in a silver or brown finish. Suggested retail price is $99.99.


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Biomed appoints new sales and marketing, pharmacy operation SVPs

BY Alaric DeArment

SHARON HILL, Pa. — Specialty infusion pharmacy company Biomed Pharmaceuticals has named Craig Mears as SVP sales and marketing, the company said Friday.

Mears will assume the new position effective immediately. He has more than 26 years of experience in sales, patient advocacy, product development, marketing, operations and clinical program development, most recently working for Biogen Idec’s hemophilia business. He also has worked for Express Scripts’ specialty pharmacy division, Accredo.

Biomed also appointed Leo Gianacopoulos as SVP pharmacy operations, effective immediately. Most recently, Gianacopoulos worked as VP operations for BioScrip, in charge of infusion operations and established operations for the company’s national hemophilia program.

"We welcome Craig and Leo to the executive management team," Biomed CEO Gaston Bernstein said. "We have positioned our company to execute on our growth strategy and to deliver superior healthcare programs and services to our patients, referral sources, advocacy groups, payers and pharmaceutical manufacturer partners."

 

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Oral-B launches digital app to improve oral care

BY Jason Owen

CINCINNATI — Procter and Gamble’s Oral-B introduced on Friday the Oral-B app, a breakthrough digital tool for brushing routines that gives users a new kind of personal power over their oral care.

Connecting with any Oral-B power brush, the app offers:

  • Automated activation of a brush timer through recognition of the brush motor sound for dentist-recommended two-minute sessions;
  • Timer function with quadrant guide for even and thorough cleaning throughout the mouth;
  • Statistics function charting brushing sessions in weekly and monthly views to keep track of progress;
  • Brushing instructions and oral health tips.

“Our goal for this app was to make the invisible visible by helping users quantify and visualize the quality of their brushing sessions,” said Stephen Squire, global marketing director, Procter & Gamble Oral Care. “We know that power brush users strive to stay on top of their oral health, but they don’t always know what they’re doing is sufficient between dentist appointments. Now, with this data, they can feel more confident about their oral care regimens. We like to call it ‘a personal trainer for your teeth.’”

The company stated the app provides visual feedback that supports users in following dentist-recommended oral care routines and offers a content feed — with calendar events, news, weather and oral care tips — to sustain their attention for the entire two-minute session. It also notifies users when it’s time to change their brush heads. Even for manual users, the app can be manually activated, recording the length of each brushing session.

The Oral-B app is the first of more data-driven digital tools to come, as the brand continues to provide ways to guide and empower personal oral care regimens.

For more information on the Oral-B app and to download the app, visit the Apple Store.


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