HEALTH

Cardium Therapeutics introduces new vitamin format: popping pellet candy

BY Michael Johnsen

SAN DIEGO — Cardium Therapeutics earlier this week announced its To Go Brands operating unit has expanded its VitaRocks kids’ vitamins product line and that retail distribution has been expanded into select Target stores.

The VitaRocks products are inspired by a popping pellet candy that is popular with kids and represents a next-generation, easy-use delivery platform for multivitamins and nutrients, dietary supplements, and potentially over-the-counter medicines for children as well as adults, Cardium Therapeutics suggested. 

"Special formulations allow VitaRocks to melt cleanly in the mouth and deliver vitamins and nutrients while being fun and great tasting," stated Hanna Wagari, Cardium VP sales and marketing. "Unlike many other products in this class, VitaRocks require no mixing with water and can be directly consumed. While the initial product line was designed for children, with the success of new adult multivitamin chews and gummies, consumers of all ages are increasingly seeking easy-to-use and great tasting nutritional products, and we believe that our VitaRocks platform aligns with this important and rapidly emerging trend."

VitaRocks products currently are available through specialty retailers, including Whole Foods, Sprouts and Vitamin Shoppe. The new product line will be available at the beginning of April 2013 in select Target stores.

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SoloHealth named to Georgia’s list of Top 10 Innovative Technology Companies

BY Michael Johnsen

ATLANTA — SoloHealth on Thursday announced it has been selected as one of the Technology Association of Georgia’s Top 10 Innovative Technology Companies. SoloHealth was recognized for its FDA-approved health and wellness kiosk, the SoloHealth Station.

"The Top 10 awards are given to an elite group of companies whose products and solutions are not only changing their respective industries, they also are putting Georgia on the map as a state where technology innovation can thrive," stated Tino Mantella, president & CEO of TAG. 

"We are honored and humbled to be recognized with this group of incredibly talented and innovative companies, as well as by a worthy organization like TAG,” commented Bart Foster, CEO SoloHealth. “We are extremely bullish on our product, people and technology, and we look forward to what we expect will be our most pivotal year in terms of scale and expansion into exciting new health services opportunities," he said. "We are exploring many new ways we can leverage our versatile platform to continue to help better our nation’s health, especially as the country prepares for the Affordable Care Act rollout.”

Projected to be in more than 3,500 locations by end of year, the SoloHealth Station is currently in select retailers across America, including Walmart, Sam’s Club, Safeway and Schnuck’s Markets. The SoloHealth Station is a healthcare access platform for consumers, providing screenings for vision, blood pressure, weight and body mass index, a symptom checker as well as an overall health assessment free of charge. The Station also connects consumers to local professionals through their databases and can serve as a resource to provide health and wellness information and services.

 

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Merck’s James Mackey elected CHPA chairman

BY Michael Johnsen

NAPLES, Fla. — The Consumer Healthcare Products Association on Wednesday officially elected James Mackey, SVP U.S. region head for Merck Consumer Care, as the association’s chairman. Paul Sturman, president and general manager Pfizer Consumer Healthcare, will serve as immediate past chairman. 

"CHPA is indebted to Paul Sturman for his leadership and vision as chair of our industry association these past two years," stated CHPA president and CEO Scott Melville. "During his chairmanship, our industry became a better advocate for self-care and its contribution to U.S. healthcare," he said. "We’re fortunate to have someone like Jim Mackey stepping up to continue this positive momentum. Jim’s industry experience and longtime involvement with CHPA have earned him the respect of fellow board members and will ensure a seamless transition of leadership."

For the full list of current CHPA board members, click here


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