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Cardinal Health launches a customizable Medicare Enrollment Toolkit

BY Michael Johnsen

DUBLIN, Ohio — With the window for Medicare enrollment opening on Oct. 15 and running through Dec. 7, Cardinal Health on Tuesday launched a customizable Medicare Enrollment Toolkit to help its retail pharmacy customers educate the rapidly growing Medicare-eligible population about coverage options. 

The new toolkit provides a wide range of pre-printed educational and marketing materials — ranging from customizable brochures and posters to window clings and bag stickers — which pharmacists can use to encourage patients to talk with them about Medicare enrollment options. The kit also includes online access to additional materials, including newspaper/bulletin, radio ads and a PowerPoint presentation that can be used to discuss Medicare enrollment options in community meetings.

“As the Medicare population continues to experience unprecedented growth, community pharmacists are ideally suited to help beneficiaries understand the various Medicare prescription drug plan options,” stated Myles Hoover, VP marketing and customer solutions for Cardinal Health. “This toolkit equips retail pharmacists — who are often their community’s most accessible healthcare resource — with the materials they need to let patients know about the Medicare open enrollment period and to reinforce that they can help patients navigate the system and better understand their coverage options.”

 

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Ulta Beauty set to kick off annual ’21 Days of Beauty’ event

BY Antoinette Alexander

CHICAGO — Ulta Beauty has announced its top beauty trends for fall 2013 with its annual "21 Days of Beauty" celebration.

The beauty extravaganza kicks off Sept. 8 and ends Sept. 28, and is celebrated in its more than 500 stores nationwide. Each year, Ulta Beauty’s 21 Days of Beauty showcases fall beauty trends with special beauty product offerings alongside makeup and skin care consultations and demonstrations from beauty experts.

Each day Ulta Beauty will feature one "Beauty Steal" and one "Beauty Focus Day" — Beauty Steals are special offers on top beauty products, and Beauty Focus Days feature demonstrations like customized makeup lessons, expert beauty tips and one-on-one appointments. The 21 Days of Beauty participants include such cosmetic and skin care brands as Smashbox, Stila, Tarte, Urban Decay, Benefit and Lorac.

 

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Estée Lauder Cos. taps former L’Oréal USA exec for global corporate responsibility role

BY Antoinette Alexander

NEW YORK — The Estée Lauder Cos. has appointed former L’Oréal USA executive Pamela Gill Alabaster to lead the its global corporate responsibility function.

Alabaster will report to Gregory Polcer, EVP global supply chain and Peter Jueptner, SVP strategy and new business development, co-chairs of the company’s corporate responsibility efforts, under the leadership of executive chairman, William P. Lauder.

Alabaster joins The Estée Lauder Cos. from L’Oréal USA, where she held various senior leadership marketing and management roles, most recently serving as SVP corporate communications, sustainable development and public affairs. In her tenure at L’Oréal USA, Alabaster developed several key corporate functions, including corporate media, public affairs and sustainable development, and led the strategic brand marketing of the L’Oréal Paris and Lancôme brands in the United States.
 

 

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