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Capri Sun grows up

BY Allison Cerra

TARRYTOWN, N.Y. — Capri Sun has introduced a bigger, redesigned version of its original foil pouch.

Available for a limited time, the new Capri Sun big pouch is 11.2 oz. and features a sleek new shape and recloseable cap, and comes in fruit punch, Maui cooler and strawberry kiwi flavors for a suggested retail price of 79 cents per pouch.

As part of the launch, the brand has debuted a stop-motion monster video on its Facebook page.

"This is a significant milestone for Capri Sun. For the first time, our intended consumer may be old enough to engage with us through social platforms like Facebook," Capri Sun brand manager Wilfred de Guzman said. "Capturing the attention of 13- to 15-year-olds isn’t easy; we knew we needed to build an experience for them that was deserving of their attention and passion for the product."

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Jif goes beyond peanut butter with new hazelnut spreads

BY Allison Cerra

ORRVILLE, Ohio — Jif has extended its line with the launch of new hazelnut spreads.

The line includes such new flavor varieties as Jif chocolate-flavored hazelnut spread and Jif mocha cappuccino-flavored hazelnut spread.

"As a brand with more than 50 years of peanut butter history, the new hazelnut spreads are a natural line extension for the No. 1 choice of choosy moms and dads,” J. M. Smucker VP corporate communications Maribeth Badertscher said. "Jif Hazelnut Spreads offer a delicious new way to make more memorable meals and moments."

Jif hazelnut spreads now are available at stores nationwide.

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Activate enhances portfolio

BY Allison Cerra

LOS ANGELES — Activate has reformulated its full line of beverages to feature naturally enhanced flavors that include electrolytes and a blend of vitamins A, B5, B12, C and E, along with other functional ingredients.

The lineup includes Activate Balance for overall health and maintenance support; Activate Defend for a healthy boost of immunity; Activate Rebound with rehydration support; Activate Beauty for overall health and skin cell support; Activate Defy with support against free radicals for healthier cells and Activate Charged with renewed energy. New formulas and packaging already have hit store shelves, the company said.

“Along with the reformulation, Activate has refreshed our packaging in order to better communicate the brand’s unique positioning, cap function and enhanced formulas, while establishing a differentiated and ownable look,” Activate VP marketing Jesse Merrill said.

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