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Cape Cod introduces new ranch flavor potato chips

BY Jason Owen

HYANNIS, Mass. — Cape Cod Potato Chips announced on Tuesday the newest addition to its line of all-natural potato chips: Farm Stand Ranch Waffle Cut chips.

According to the company, ranch is the No. 1 condiment in America and has gained popularity among consumers as an accompaniment for more than just salads. The rich combination of flavors, inspired by fresh, fragrant vegetables and herbs from local farm stands, is a perfect match to the distinctive crunch of Cape Cod’s Waffle Cut kettle-cooked potato chips.

"Consumers are becoming more adventurous with their snacking choices and exploring more sophisticated flavor combinations than in the past," said Faith Atwood, Marketing Manager, Cape Cod Potato Chips. "At Cape Cod, we are always looking for new ways to be innovative, which is why we are thrilled to introduce the new Farm Stand Ranch Waffle Cut chips."

All Cape Cod potato chips are all-natural, gluten-free, preservative-free and are kettle-cooked in 100% canola oil. The new flavor joins the existing Sea Salt and Seasoned Pepper Waffle Cut varieties.

A 7-oz. bag of Farm Stand Ranch Waffle Cut retails at $3.79 and can be found at major retailers.


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NIH launches Web database for dietary supplement labels

BY Jason Owen

WASHINGTON — The National Institutes of Health announced this week a new Web resource for researchers, healthcare providers and consumers to view the ingredient labels of an estimated 17,000 dietary supplements.

The Dietary Supplement Label Database provides product information in one place that can be searched and organized as desired. "This database will be of great value to many diverse groups of people, including nutrition researchers, healthcare providers, consumers, and others," said Paul M. Coates, Ph.D., director of the NIH Office of Dietary Supplements. “For example, research scientists might use the Dietary Supplement Label Database to determine total nutrient intakes from food and supplements in populations they study."

For consumers, the My Dietary Supplements (MyDS) app from ODS is already available, at https://myds.nih.gov. The app is an easy way to keep track of vitamins, minerals, herbs and other products you take, and has science-based, reliable information on dietary supplements.

By law, any product labeled as a dietary supplement must carry a Supplement Facts panel that lists its contents and other added ingredients, such as fillers, binders and flavorings. The Dietary Supplement Label Database includes this information and much more — such as directions for use, health-related claims and any cautions — from the label.

Hundreds of new dietary supplements are added to the marketplace each year, while some are removed. Product formulations are frequently adjusted, as is information on labels. “The Dietary Supplement Label Database will be updated regularly to incorporate most of the more than 55,000 dietary supplement products in the U.S. marketplace,” said Steven Phillips, M.D., director of the National Library of Medicine’s Division of Specialized Information Services.

The Dietary Supplement Label Database is the result of collaboration between ODS and NLM, with input from federal stakeholders who participate in a federal working group on dietary supplements. It is free of charge and hosted by the National Institutes of Health.


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P&G products demonstrated live on NYC streets as part of massive consumer event

BY Antoinette Alexander

CINCINNATI — Procter & Gamble announced on Wednesday the launch of its Everyday Effect campaign, which is the largest consumer event in the company’s 175-year history.

As part of the campaign, more than 40,000 products representing 25 P&G brands are being distributed throughout Manhattan at the moments people need them most, including Scope mouthwash for coffee drinkers, Febreze car vent clips for taxis and Iams dog treats for pet lovers. These citywide events will enable people to directly experience the everyday effect and benefits of P&G products. P&G brands participating in the #EverydayEffect Live From New York event include Cover Girl, Gillette, Duracell, Pampers, Old Spice, Febreze and Crest.

The results will be broadcast to the rest of the country, live, through on-the-ground reports, social media updates and content featured across PGEveryday.com/EverydayEffect, Twitter (#EverydayEffect) and Facebook.com/PGEveryday. Events include:

  • The delivery of everyday confidence through free barber, salon, personal care, makeup and nail services at multiple locations;
  • P&G brand ambassadors canvassing the streets of Manhattan with free pedicab rides, product samples, brand giveaways and coupons;
  • Special deliveries by Pampers and appearances by the Charmin Bears, Old Spice and more; and
  • The P&G Innovation Center at Herald Square highlighting the company’s 175-year history of innovation and broadcasting the #EverydayEffect Live events taking place in the city.

"We’re making a deliberate effort to demonstrate to consumers how our brands improve their everyday life in small yet meaningful ways," stated Melanie Healey, P&G North America group president. "Regardless of a person’s unique challenge or need, P&G products provide daily benefits that improve quality of life — whether it’s helping newborns and their parents get a good night’s sleep or getting college students ready for life away from home, or simply getting that boost of confidence because of a clean shave, beautiful skin or a beautiful white smile. By providing innovative solutions to the challenges and needs faced in everyday life, P&G brands can help consumers in so many different but important ways. That’s what we call the P&G ‘Everyday Effect.’"

The New York event is part of a series of activities, programming and social media videos supporting the roll out of P&G’s Everyday Effect campaign. Activities taking shape around the world include consumer events, retail partnerships, in-store displays and brand-focused "experiment" videos showcasing the everyday effect of using P&G products. Social media assets will be distributed and available across P&G social media channels in the United States, Japan, China, Mexico, Germany and Brazil.

 

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