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CandyRific puts ‘twist’ on Mike and Ike

BY Allison Cerra

NEW YORK — CandyRific is boosting Mike and Ike candy offerings with new items.

CandyRific, known for its candy and novelty product combinations, has introduced Mike and Ike novelty rope fruit twists and Mike and Ike king-size fruit twists. The Mike and Ike novelty rope fruit twists are available in blue-raspberry/strawberry and green-apple/watermelon flavor combinations for a suggested price of 51 cents at wholesale and 99 cents at retail. Meanwhile, the Mike and Ike king-size fruit twists are available in strawberry and green-apple/watermelon flavors for a suggested price of 92 cents at wholesale and $1.49 at retail.

Mike and Ike candy has been produced by Just Born, the maker of Peeps, since 1940.

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Mercy touts hangover prevention beverage

BY Allison Cerra

NEW YORK — A new functional beverage that promises to help curb hangovers is hitting the market.

Mercy said its namesake beverage is a 60-calorie drink that’s formulated with amino acids, antioxidants and vitamins, which is designed to replenish the body with key nutrients and prevent such hangover symptoms as headaches and nausea from occurring, according to the company.

The drink currently is available online at DrinkMercy.com for a suggested retail price of $11.50 for a four-pack of 8.4-oz. cans. The company noted that it is planning nationwide distribution of the product, with an initial rollout in bars, restaurants and hotels in the Northeast.

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Report: Pepsi onto the ‘next’ best thing

BY Allison Cerra

PURCHASE, N.Y. — Pepsi is gearing up to launch a low-calorie soft drink, according to published reports.

The beverage maker will debut Pepsi Next, which will tout 60 calories per 12-oz. can, Beverage Digest reported last week. The beverage could be the company’s way of meeting diet soda drinkers half way.

Pepsi’s portfolio of beverages includes its namesake, Pepsi Max, Pepsi Natural, Pepsi One, Pepsi Throwback and Pepsi Wild Cherry, as well as diet and caffeine-free varieties.

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