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CandyRific products highlighted at Dylan’s Candy Bar

BY Allison Cerra

NEW YORK — "The force" is with them indeed.

CandyRific, known for its confection creations through various licensing deals, debuted its Star Wars-themed products at Dylan’s Candy Bar in New York during Valentine’s Day weekend. The CandyRific novelty items lineup pairs together Lucasfilm’s "Star Wars" with M&M’s characters.

As part of the celebration, such Star Wars characters as Princess Leia and Storm Troopers were on hand, along with CandyRific CEO Rob Auerbach.

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Making it ‘mio’: Kraft to launch liquid water enhancers

BY Allison Cerra

NORTHFIELD, Ill. — As part of its focus to drive growth among product categories, Kraft Foods said that the company is gearing up to introduce new liquid water enhancers.

Kraft Foods North America president, Tony Vernon, said that the company’s MiO liquid water enhancers mark its largest beverage brand introduction in a decade. The idea is that with a few droplets, bland water can be transformed into a zero-calorie flavored beverage.

Kraft already has developed a Facebook page for the brand, which will launch nationwide March 7. MiO will be available in six fruity flavors, including berry pomegranate, fruit punch and more.

The company filed for a U.S. federal trademark for the brand name MiO ("mine" in Italian) last August. It received published-for-opposition status on Feb. 2.

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Flavor4 says:
Mar-01-2011 08:04 pm

Kraft has validated Flavor4...which was concieved in 2009. We brought it to market in fall of 2010. Thankfully Flavor4 is healthier than MiO and can be seen at www.flavor4.com

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Kashi expands cereal lineup with Golden Goodness

BY Allison Cerra

LA JOLLA, Calif. — Kashi announced the latest new cereal addition to its line of all natural foods.

Kashi Golden Goodness combines Kashi’s seven whole grain blend and sweet corn, which are baked into flakes and clusters that are sweetened with a touch of honey and molasses.

Kashi Golden Goodness cereal now is available in grocery stores nationwide for a suggested retail price of $3.99.

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