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Campbell’s promotes DiSilvestro to SVP finance

BY Allison Cerra

CAMDEN, N.J. Campbell Soup Co.’s VP controller has been promoted to a newly created position, reporting to the company’s SVP-CFO and chief administrative officer.

Anthony DiSilvestro was appointed to the role of SVP finance and will play a key role in developing and executing Campbell’s global finance strategy. In addition to his responsibility for the controller’s, tax and treasury departments, DiSilvestro will oversee finance directors in Campbell’s global procurement and supply chain groups. The company plans to conduct a search for a controller to succeed DiSilvestro. He will continue to report to Craig Owens, SVP, CFO and chief administrative officer.

Commenting on DiSilvestro’s promotion, Owens said, “Anthony has been a top performer since joining Campbell more than a decade ago. His expertise, strategic capabilities and deep knowledge of our company make him especially well suited to his new responsibilities. I am looking forward to continue working with Anthony in his new role as we further enhance our global finance function.”

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Khloe Kardashian partners with U by Kotex

BY Allison Cerra

NEW YORK U by Kotex has partnered with Khloe Kardashian to encourage women to join the Declaration of Real Talk campaign, designed to empower women to openly discuss vaginal health.

The Declaration of Real Talk is part of the launch of the innovative and stylish U by Kotex product line developed by Kimberly-Clark, creators of the Kotex brand and the feminine care category. Featuring sleek black packaging and brightly colored wrappers, the self-expressive design of the tampons, pads and liners mirrors the line’s goal of supporting women in having bold discussions about their health. The line was created in response to women’s shared frustration with today’s institutional look and uninspired attitude of the feminine care category, U by Kotex said. Recently, U by Kotex debuted new commercials, poking fun at the way feminine care products are advertised with the tagline, “Why are tampon ads so obnoxious?”

The company said its partnernship with Kardashian will promote social change and inspire women to speak out against societal pressures and censorship.

“I’m happy to help U by Kotex start breaking down this wall of euphemisms – literally,” said Khloe Kardashian. “I’ll gladly take a sledgehammer to the things holding women back and want everyone to join me in supporting this cause.”

For more information, visit www.UbyKotex.com.

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Pringles debuts new multigrain potato chips

BY Allison Cerra

CINCINNATI Pringles is rolling out a tasty twist on multigrain snacks.

New Pringles Multigrain is the latest addition to the Pringles family and comes in three mouth-watering varieties: truly original, creamy ranch and cheesy cheddar. As part of the nationwide rollout, Pringles and Celebrity Chef Tyler Florence are working together to make it easy for consumers to also make a difference while trying new Pringles Multigrain with the “U Taste. We Donate” campaign.  Enter the UPC code from any can of Pringles Multigrain between March 15 through June 30 at http://www.pringlesmultigrain.com/ and Pringles will donate $1 (with a total donation of up to $100,000) to Share Our Strength, an organization working to end childhood hunger in America.

“New Pringles Multigrain succeeds in giving consumers a multigrain snack that actually tastes great,” said Bryan Hamilton, Pringles brand manager.  “Just one taste and you’ll never think of multigrain snacks the same again.”

Pringles Multigrain crisps are available at U.S. mass, grocery and drug retailers.

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