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Campbell Soup appoints VP corporate development

BY Allison Cerra

CAMDEN, N.J. — A former Walmart VP has joined Campbell Soup as its VP corporate development.

In this new role, Raymond Liguori will be responsible for Campbell’s efforts in the areas of mergers and acquisitions, strategic alliances and joint ventures. He will report to Craig Owens, Campbell’s CFO and chief administrative officer.

Liguori, who has more than 23 years of financial leadership experience, joined Campbell Soup from Walmart, where he most recently served as VP mergers and acquisitions, leading all international merger, acquisition and divestiture activities for the retailer.

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Evian extends Live Young campaign

BY Allison Cerra

WHITE PLAINS, N.Y. — Evian has brought back its Live Young campaign with a new commercial and an interactive user experience.

The water brand said that its Baby Inside commercial will feature portraits of people wearing Evian’s Baby Inside T-shirts, which are edited together in a flipbook-style commercial. Additionally, an interactive, user-generated version of the commercial will be released online at LetsBabyDance.evian.com and via an iPhone application, where users can become actors in the video.

"Evian is releasing more than just an advertising campaign," said Jerome Goure, VP marketing for Danone Waters of America, the exclusive importer and marketer of Evian in North America. "This time, we are promoting the Live Young spirit with an immersive brand experience that allows consumers to become a part of the new campaign and show that youth is not just a question of age but [also and] more importantly, a state of mind."

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Guylian debuts new U.S. website, package design

BY Allison Cerra

ENGLEWOOD CLIFFS, N.J. — Looking to reach U.S. consumers, a Belgian chocolate brand has launched a new website and package design for its namesake treats.

Guylian said its new website and package highlights the iconic Belgium tradition, while offering U.S. customers new and unique ways to indulge its chocolates.

The website, GuylianBelgianChocolate.com, includes a store locator and the opportunity to subscribe to the company’s e-newsletter. New Guylian packages will debut on store shelves this summer.

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