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Campbell rolls out latest low-sodium V8 juice

BY Alaric DeArment

CAMDEN, N.J. The Campbell Soup Co. has introduced its latest low-sodium version of its V8 juice, the company said Friday.

Campbell has introduced V8 Spicy Hot Low Sodium juice, which contains 140 mg of sodium per cup and meets U.S. government requirements for low-sodium food.

“We’re pleased to offer a kicked-up version of our original low sodium V8 juice, which has been a fast-growing part of the V8 franchise over the years,” Campbell VP beverage marketing Dale Clemiss stated. “People often associate less salt with less flavor, but V8 Spicy Hot low sodium offers the spice and heat people are looking for that’s not often found in low-sodium products.”

In January, Campbell announced it would roll out original V8 100% vegetable juice with 420-mL of sodium per 8-oz. glass, a 12% reduction, marking the second sodium reduction rolled out by Campbell in the last three years.

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Quaker Oats encourages healthy breakfasts with new products and campaign

BY Melissa Valliant

CHICAGO One of America’s most popular cereal companies is tackling the challenge of reshaping Americans’ breakfast choices. In an effort to instigate healthier eating habits, Quaker Oats, a division of PepsiCo, is introducing two new hot cereal lines, as well as an improved version of its instant oatmeal, and is launching a nationwide marketing and advertising campaign with help from health and fitness expert Bob Harper.

Available nationwide this week, Quaker Hearty Medleys Instant Multigrain hot cereal and Mix-Up Creations cereal target adults and kids, respectively. Hearty Medleys contains oats, wheat, barley and rye for a heart-healthy source of fiber, and is loaded with real nuts and fruits. Mix-Up Creations puts breakfast into kids’ hands with half-pouch servings that give kids the ability to mix five oatmeal flavors into their own combinations.

Also available nationwide this week is Quaker’s improved instant oatmeal, which now has larger whole-grain oats, all-natural flavors and 25% less sugar.

On Sept. 1, Quaker is asking the country to rethink the question “Does your breakfast make you amazing?” with a nationwide marketing and advertising campaign that will appear on national television, and in print, digital, social media and promotional offerings.

“We all inherently know breakfast is the most important meal of the day, and in fact nearly two-thirds of Americans say they feel satisfied after eating it — but still only about half of Americans eat breakfast every day,” said Jaya Kumar, president of Quaker Oats. “We see a universal need for education and motivation to help Americans make breakfast a daily, healthy habit.”

To support the new products, Quaker has joined forces with Toronto-based ad agency Juniper Park and Bob Harper, fitness trainer and co-host of NBC’s “The Biggest Loser,” to launch the “Amazing Mornings” marketing campaign. Through Facebook, traditional publicity and motivational outreach to consumers, Harper will encourage healthy eating habits and promote beneficial changes in consumers’ daily morning regimens.

“With Bob’s ability to motivate and encourage positive change in people, we have an ambassador who will connect with Americans to help reset their daily morning routines in a more positive way,” said Kirsten Lynch, Quaker’s chief marketing officer.

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Bear Naked energizes with three new nutritious trail mix blends

BY Melissa Valliant

LA JOLLA, Calif. Natural food company Bear Naked has added three new trail mix blends to its 100% Pure & Natural line of snacks, which currently includes granola, ready-to-eat cereals and Grain-ola bars. The all-natural trail mix blends Bear Naked’s whole-grain granola with an assortment of nuts, dried fruits and crunchy seeds.

“Bear Naked is all about enjoying a healthy and active lifestyle, so we look to create real food that meets the needs of individuals as passionate as we are about food and adventure,” said Ryan Therriault, senior manager of brand marketing and innovation at Bear Naked.

Now available in 4.5-oz. re-sealable packages in stores nationwide, Bear Naked trail mixes offer three flavors: cranberry almond, pecan apple flax and chocolate cherry. The cranberry almond mix combines tangy cranberries with sun-ripened raisins, walnuts, almonds and Bear Naked Peak Protein granola clusters. Pecan apple flax offers 200 mg of omega-3 ALA in each serving of Bear Naked Peak Flax granola, raisins, roasted sunflower seeds, pecans, pepitas, apple slices and flax seeds. Chocolate cherry provides sustenance for the adventurer with a sweet tooth, blending Bear Naked Heavenly Chocolate whole-grain granola clusters, cherries and almonds covered in cocoa.

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