CENTER STORE

Campaign getting the word out about Coke’s recipe

BY Jenna Duncan

ATLANTA Ever since it was first stumbled upon in 1886 by a druggist in Atlanta trying to invent a new health drink, Coca-Cola’s formulation has been kept secret. More recently, the company has begun to beef up the mystery surrounding the recipe, to help spur interest.

But in a bold new move that began in the United Kingdom last month, Coke has begun to reveal some of the key factors that make Coke what it is, such as that fact there are no added preservatives or artificial flavors. The company has also said that it is made with only the best spices from around the world,” and the recipe hasn’t changed since its original inception.

Cathryn Sleight, marketing director of Coca-Cola Great Britain, told the media, “When we talked to consumers about Coke, we realized they didn’t know that it has no added preservatives or artificial flavors. We felt it was important to reassure Coke drinkers of this fact.”

Millions of cans and bottles of Coke bottled in the U.K. will now come with the label “no added preservatives or artificial flavors.” The Coca-Cola company has also taken its message to the Web, launching the site www.letsgettogether.co.uk, a hosting spot where questions about Coke can be answered, within limits to protect the company’s trade secrets.

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Clorox, Kettle Foods receive GMA awards

BY Alaric DeArment

Clorox and Kettle Foods got awards for innovation and creativity Tuesday from the Grocery Manufacturers Association and its Associate Member Council.

The awards were given as part of the association’s sixth annual CPG Awards.

Starting this year, GMA is awarding manufacturers in two divisions. Division A covers companies with sales less than $1 billion, while Division B covers companies with sales of $1 billion or more.

Past winners include the Campbell Soup Co. in 2005 and Kraft Foods in 2004. Last year’s recipient was Unilever, which achieved “center store excellence” with retail partner Ahold Stop & Shop.

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Heinz gives its Web site a facelift

BY Jenna Duncan

PITTSBURGH The H. J. Heinz Company yesterday announced the launch of its newly updated and renovated Web site, www.heinz.com, a project that Heinz partnered with Pittsburgh-based agency sunKING Digital to redesign.

New content on the site is accompanied by expanded search functions and improved technology designed as a portal for consumers, the news media and shareholders to easily find information about the company, sunKING said.

A landing page invites viewers to “Discover the World of Heinz,” and content is broken down into four categories: health and wellness, our company, our food and sustainability. Each section directs the visitor further to more information about the company, tips for enjoying Heinz products and the company’s mission to operate socially responsible business practices.

The site also showcases the company’s global presence and the diversity of its products, sunKING has said.

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