HEALTH

Calorease sets itself apart with active ingredient FBCx

BY Michael Johnsen

TORONTO — Soho Flordis is in the process of launching Calorease, a dietary supplement that helps bind to the fat in foods and reduce caloric intake up to 500 calories a day. One of the differentiators setting this diet aid apart from other supplements is the active ingredient — FBCx (α-cyclodextrin), a stimulant-free, heart-healthy fiber. FBCx binds up to nine times its weight in fat from food, safely removing it from the body before it can be absorbed.

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HEALTH

Atkins makes a comeback

BY Michael Johnsen

DENVER — Anyone following the Kardashians would know what’s old is new again. Star Kim Kardashian credits her recent 50-lb. post-baby weight loss to the Atkins diet. Consumers have been picking back up on the low-carb craze for a while now. Sales of Atkins Advantage bars are up 23.3% to $122.1 million, and Atkins Advantage shakes are up 19.7% to $97.4 million for the 52 weeks ended Nov. 3, 2013, according to IRI across total U.S. multi-outlets.

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Dr. Oz suggests raspberry ketone for weight loss

BY Michael Johnsen

Television personality Dr. Oz may have become the Oprah of the diet-aid category with a recommendation made on one of his programs that users try raspberry ketone for weight loss.

(For the full category review, including sales data, click here.)

The results? Phytogenix Labs Ultimate is now commanding a $24.3 million base on growth of 278.4%, according to IRI data for the 52 weeks ended Nov. 3, 2013, across total U.S. multi-outlets. Another raspberry ketone SKU marketed by Core Science Medica has reached $11 million in sales on 152.6% growth.

“[It’s] the No. 1 miracle in a bottle to burn your fat — raspberry ketone,” Dr. Oz, who reaches 3 million American viewers, said in introducing the segment. He advised weight-loss seekers to supplement with between 100 mg and 200 mg of raspberry ketone daily to achieve optimal results.

To obtain that amount of ketone from food, a person would need to consume approximately 90 lbs. of raspberries daily, reported metabolic weight-loss specialist Lisa Lynn, principle of LynFit Nutrition, who Dr. Oz interviewed for the segment. “I’d like to see people [lose weight] with diet and exercise, but it’s OK to have some help along the way,” Lynn said. “Use [raspberry ketone] for that purpose, not as a miracle pill,” Dr. Oz added.

Raspberry ketone works by helping to regulate adiponectin, a protein used by the body to regulate metabolism. Raspberry ketone causes the fat within cells to be broken up more effectively, helping the body to burn fat faster.

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