Calgon expands Sensual Collection for spring
BALTIMORE — Calgon, a bath and beauty brand managed by Ilex Consumer Products Group, has announced the introduction of Enchanted Embrace, a new fragrance in the brand’s Sensual Collection that launched in 2011.
Enchanted Embrace and a new Sensual Mist sampler gift set will be available at select national retailers beginning in late spring 2012. The Sensual Collection line extension comes on the heels of announcing the relaunch of the Turquoise Seas scent.
Enchanted Embrace — a fruity-floral fragrance with notes of warm vanilla, peony and purple passion fruit — will be available as a Sexy Fragrance mist and Shimmering Moisture mist. The Sensual Mist sampler gift set will highlight the Sensual Collection fragrances launched in 2011, including Flirty Tease, Angelic Kiss and Femme Inferno.
“The Calgon Sensual Collection has paved the way for a younger demographic to discover an iconic brand that has been around since the 1940s,” stated Ben Harvey, EVP and general manager at Calgon. “We hope to continue to empower women by encouraging ‘take me away’ time for pampering and relaxation using our wide array of bath and beauty products, including new scents like Enchanted Embrace.”
To support the launch, Calgon will be rolling out a major marketing and public relations campaign under Alliance, the activation and public relations division of Grey NY. The sales effort and new product for Calgon is driven by Ilex Consumer Products Group, which acquired the business in November 2008, when they bought the company from Ascendia Brands.
Cetaphil takes on acne
FORT WORTH, Texas — Galderma’s Cetaphil brand of cleansers and moisturizers has launched its new Cetaphil DermaControl products for acne-prone skin. The line, comprised of Cetaphil DermaControl foam wash and DermaControl moisturizer SPF 30, is positioned as the first skin care line of its kind designed to complement an acne regimen for sensitive, acne-prone skin.
The Cetaphil DermaControl skin care system is one of the first to contain zinc, ceramide and oleosome technologies to help reduce oil, control shine and support healthy skin.
Prestige maintains momentum
U.S. prestige beauty posted its highest sales results in 15 years, with all beauty categories surpassing pre-recession levels, according to market research firm NPD Group. According to NPD’s beauty market research, total U.S. prestige beauty generated $9.5 billion in 2011, an increase of 11% in dollars. This compares with $8.6 billion in 2010.
“What is most intriguing about the acceleration in prestige beauty performance is the degree to which it stands in stark contrast to the overridingly lackluster consumer outlook,” stated Karen Grant, VP and senior global industry analyst for NPD. Grant noted that the high-end, premium price points experienced the strongest gains.