BEAUTY CARE

Calgon expands with new products, updated packaging

BY Antoinette Alexander

DARIEN, Conn. — Parfums de Coeur, the maker of the Calgon bath and beauty brand, is gearing up for spring with new scents, beauty bar soap products, revamped packaging and a new ad campaign.
 
"We are updating Calgon in formula and design in a way that we believe will help to modernize the iconic brand, while keeping the same attributes that women love about Calgon," said Madeline Blaize, director of marketing of Parfums de Coeur. "It is important to us to offer the consumer the latest trends in beauty care while staying true to the authenticity of the 60-year-old brand."

Two new scents, Lavender Vanilla and Spring Cherry Blossom, will be added to all products in the Calgon lineup — body mist, body cream, body wash, bubble bath and bath beads. The new scents join the fragrances in the current collection —  Hawaiian Ginger, Morning Glory, Parisian Charm and Tahitian Orchid.

Calgon will launch Beauty Bar Soaps, which will be available in four fragrances: Hawaiian Ginger, Morning Glory, Lavender Vanilla and Spring Cherry Blossom. The Beauty Bar Soaps are formulated with shea butter and aloe.

The Calgon fully refreshed package design, available at major retailers beginning in March, features bold, bright colors, in sleek, slender bottles. Calgon, well-known for its iconic "Take Me Away!" tagline, also will continue to communicate the relaxation and pampering benefits of the collection through a national print campaign launching in March in major women’s lifestyle publications.

 

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BEAUTY CARE

Kimberly-Clark announces executive moves

BY Antoinette Alexander

DALLAS — Personal care company Kimberly-Clark, whose portfolio includes Kotex, has announced executive changes designed to further enhance its focus on executing its global business plan and driving global expansion.

Elane Stock, group president of Kimberly-Clark Professional, has been elected group president of K-C International, and is succeeding Christian Brickman, who has announced his intent to pursue a senior executive officer position outside of K-C.

Kim Underhill, currently president of K-C’s European consumer business, has been elected president of KCP.

In addition to these executive appointments, K-C’s global nonwovens operations and sustainability, safety and continuous improvement teams will now report to Mike Hsu, group president for K-C’s North American consumer business. These teams previously reported to Stock. The European consumer business will now report to Gustavo Calvo Paz, who will become president of Europe, Middle East and Africa. Calvo Paz currently leads K-C’s business in Eastern Europe, the Middle East and Africa.

Stock joined K-C in 2010 and served as the company’s chief strategy officer prior to her role in KCP. Before joining Kimberly-Clark, she served as national VP at the American Cancer Society, and previously was a regional manager of Georgia Pacific’s (Koch Industries) Color Box business. She also held progressive management positions at McKinsey and Co. both in the United States and Ireland.

Underhill is a 26-year veteran of K-C who joined the company in 1988. She recently led the development and execution of the company’s European strategic changes, which involved the exit of certain low-returning businesses and a re-focus on driving growth behind K-C’s strongest positions and opportunities in Europe. Prior to her Europe role, she was VP of K-C’s consumer business in the United Kingdom and Ireland from August 2009 until September 2011, and also has served in various marketing, supply chain and research and engineering roles in the North American consumer businesses.

All of these changes are effective April 1. Hsu, Stock and Underhill will report to Falk. Calvo Paz will report to Stock.

 

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Galderma launches new Cetaphil Gentle Skin Cleansing Cloths

BY Antoinette Alexander

FORT WORTH, Texas — Galderma Laboratories, the maker of Cetaphil cleansers and moisturizers, has developed the new Cetaphil Gentle Skin Cleansing Cloths.

The formula, based on the classic Cetaphil Gentle Skin Cleanser, is now infused within cloths to leave skin feeling fresh and clean.

Available in 25-count packs, the Gentle Cleansing Cloths work to remove dirt and makeup from the most sensitive skin types without stripping the skin of its natural protective oils and emollients. In addition, the snap-to-close packs help ensure the product won’t dry out.

"With [more than] 60 years of sensitive skincare experience, we wanted to provide a way for our consumers to take a gentle but powerful cleansing solution like Cetaphil Gentle Skin Cleanser with them wherever they go," said Leah Herrington, director OTC marketing. " It’s important that we adapt to the ever-changing nature of our customer’s hectic lifestyle." 

 

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