Caffeine beyond coffee
PURCHASE, N.Y. — PepsiCo is planning a controversial line of products under its FritoLay brand. The new line, called Cracker Jack’d, is a caffeinated extension of its Cracker Jack line of popcorn clusters and is expected to hit shelves by the end of the fourth quarter.
The line extension is expected to include a caffeinated snack called Power Bites, which will contain approximately 70 mg of caffeine from coffee in each 2-oz. package. Snack mixes and popcorn clusters also will be included in the lineup.
ReportersNotebook — Consumables, 12/10/12
SUPPLIER NEWS — Kellogg announced a lineup of innovative additions to its most successful brands for 2013, featuring new flavors and healthier options for snacking.
Nutri-Grain Fruit Crunch bars are a crunchy variation of the popular cereal bars that combine 20 g of whole grain and real fruit. The Special K brand’s lineup of healthier snacks includes Special K Blondie Brownie Bites featuring chocolate chips along with vanilla and butterscotch flavor, packed in 100-calorie pouches. Other Special K additions for 2013 include a Berry Streusel variety of Pastry Crisps and new Honey Barbecue cracker chips.
Other new products include: FiberPlus Antioxidant Protein Chewy bars, in mixed nut and peanut flavors; Keebler Peanut Butter-filled Fudge-dipped pretzels; Double Chocolatey Chunk Rice Krispies treats; honey wheat, pizza and cheese flavors of Pringles; sour cream and onion, and Farmhouse Cheddar flavors of Pringles Multigrain; Cheez-it Provolone crackers.
Quest Nutrition launched Quest Cravings Peanut Butter Cups, a high-protein chocolate candy with 20 g of protein per serving.
The peanut butter cups are made with non-Dutch processed 100% chocolate that is rich in amino acids and contains no soy, trans fats or sugar. Suggested retail price is $27.99 for a box of 12 packages, with two cups per package.
In September, Quest Nutrition introduced the Cravings line exclusively to Facebook fans.
Energy drinks unaffected by controversy
Mounting pressure to regulate energy drinks could hamper growth in a category that has been on an upward trajectory for years. But sales of energy drinks have so far been immune to controversy. Mintel forecasts that sales of the products could double from 2011 to 2016. In 2012, Mintel estimates dollar sales for the category will total $9.4 billion, an increase of nearly 11% over 2011 sales. New line extensions, like Red Bull’s Editions, will continue to drive the category.
The article above is part of the DSN Category Review Series. For the complete Beverages Sell-Through Report, including extensive charts, data and more analysis, click here.