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Cafe Bustelo launches line of K-Cups

BY Ryan Chavis

 

ORRVILLE, Ohio — Cafe Bustelo, a brand from J.M. Smucker Co., announced a partnership with Keurig Green Mountain to produce Cafe Bustelo K-Cup packs, which are now available in grocery stores.

"With a rich heritage dating back to the 1930s, Cafe Bustelo has a family tradition of creating irresistible and aromatic espresso ground coffee in the traditional Hispanic style," said Maribeth Burns, VP corporate communications, the J.M. Smucker Co. "The Bustelo family believed the best coffee is achieved through quality beans and roasting perfection. We are thrilled to partner with Keurig to deliver the rich and full-bodied taste of Cafe Bustelo in convenient K-Cup packs."

Consumers can choose from Espresso style and 100% Colombian coffee, providing an authentic experience in a convenient single-serve pod.

"Cafe Bustelo is a classic brand and a favorite among coffee lovers, so we're happy to be able to share it with Keurig fans in a quick, convenient and fresh K-Cup pack," said John Whoriskey, president, U.S. sales and marketing of Keurig. "To be able to deliver an authentic-tasting cafecito-style beverage at the push of a button is an experience we know our consumers have been looking for, and we're confident they'll enjoy brewing a fresh cup of Cafe Bustelo coffee with their Keurig system."

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ShopKo launches fashion blog

BY Antoinette Alexander

GREEN BAY, Wis. — Shopko launched on Thursday its new fashion blog, TREND.spire, which takes current looks for women, all available at Shopko and shopko.com, and illustrates how to pull everything together.

The fashion blog at trendspire.shopko.com is updated weekly and a video, with a sneak peek of just some of the outfits, can be found at www.youtube.com/watch?v=ECeELiZU2W4. Even more inspiration and information will be on Shopko's Facebook, Pinterest and Instagram pages.  

In stores, merchandise is grouped to create an easy shopping experience. Overhead signs show complete ensembles, and shoppers can take an in-store handout for reference.

"Women want to feel confident in their fashion choices and get a great value at the same time. We're thrilled to introduce TREND.spire as a way to provide styling inspiration using the on-trend merchandise Shopko carries," said Jill Soltau, president and CMO. "Fashion is an attitude, not an age, and we're proud of the relevant merchandise we offer our customers. Both new and long-time customers will be thrilled with the variety of on-trend looks available at Shopko and will appreciate a little guidance to pull her perfect look together. All at a great value that our customers expect from Shopko."

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Creme of Nature brand ambassador Africa Miranda to appear at the Indiana Black Expo

BY Antoinette Alexander

JACKSONVILLE, Fla. — Indiana Black Expo has announced that Creme of Nature is one of 100 new exhibitors in attendance for this year's Summer Celebration and new brand ambassador, model and star of Bravo’s “The New Atlanta,” Africa Miranda, will be on hand to make appearances at the Creme of Nature booth and other Summer Celebration events.

Embracing her new role as Creme of Nature's brand ambassador, Miranda will be making appearances at the brand's booth on Friday and Saturday. She will also attend the press conference, corporate luncheon, IBE Music Heritage Festival, and the All White Official After Party on Saturday.

Miranda has a mix of talents and interests in the arts, which have inspired many of her current projects. She is the co-creator of the musical troop 'The Lipstick Junkies' and creator of hair blog The Hairnista Chronicles, which documents her journey as a naturalista while also providing product reviews and hair tips.

Creme of Nature is the first ethnic brand to offer hair care and styling products with argan oil: Creme of Nature with Argan Oil from Morocco. It also recently launched Straight From Eden, a hair care line that uses coconut, olive and avocado oils to strengthen the hair and Creme of Nature Argan Oil for Curls.

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