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Cadbury rejects second offer for drinks business

BY Adam Kraemer

LONDON Cadbury Schweppes rejected a second offer to buy its drinks division, according to CNNMoney.com.

The Web site cited a Financial Times story that claimed a group of private equity firms, including Blackstone Grou and Lion Capital, offered over $13 billion, which Cadbury turned down as it would have been involved in financing the sale.

This second rejection increases the likelihood that Cadbury will spin off its drinks business, which includes Snapple and Dr. Pepper.

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Chew on this—Wrigley introduces new flavor, gives taste upgrade to another two

BY Allison Cerra

CHICAGO Just days after announcing the launch of new tropical flavors before the summer is officially over, the Wm. Wrigley Jr. Co. announced Wednesday that it is expanding its Extra gum brand by launching its new sugar free Supermint flavor, and improving the flavor of two other versions of the gum.

“Extra chewers enjoy variety and this brand offers a wealth of flavors that provide long-lasting chewing enjoyment,” said Paul Chibe, vice president of U.S. Marketing. “We believe the launch of supermint, as well as the improvements to peppermint and spearmint, will generate continued excitement around the Extra brand.”

According to AC Nielsen reports, 60 percent of total U.S. gum sales are generated from mint-flavored gum.

The new supermint flavor is set to hit shelves nationwide this fall.

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Quaker introduces all-natural instant hot cereal

BY Tara Smith

CHICAGO With the burgeoning popularity of natural foods in the marketplace, Quaker is the first cereal company to take it mainstream with its new all-natural Quaker Simple Harvest, an instant, multi-grain hot cereal.

Combining Quaker oats with whole-grain wheat and barley, each 1.5-ounce pouch contains a full serving of whole-grains (20 grams), 4 grams of dietary fiber, 4 grams of protein, and is low in sodium and saturated fat. Quaker Simple Harvest can be made either in the microwave or by adding boiling water.

Quaker Simple Harvest, the company’s biggest product launch in its history, is available in three varieties: apples with cinnamon, maple brown sugar with pecans and vanilla, almond and honey. It is available at grocery stores nationwide starting this month and will retail for $4.39 for a box of eight pouches. 

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