HEALTH

Cadbury advertising Halls lozenges through chain drug stores

BY Michael Johnsen

New York Cadbury recently tapped into EyeCurve, patent-pending cardboard advertisements developed by StoreBoard Media and placed at security pedestals near the entrances of nearly 10,000 chain drug stores, to promote its Halls Naturals and Halls throat lozenges through the cough/cold season, according to published reports.

StoreBoard Media will feature the Halls branded pedestal wraps in more than 3,000 retail locations, including 2,600 CVS/pharmacy stores, Duane Reade and 182 Jewel-Osco supermarkets.

The campaign will run through Jan. 25 in 10 major media markets, including: Atlanta, Boston, Chicago, Dallas, Detroit, Houston, Los Angeles, New York, Philadelphia and Washington.

The ads are designed to capture customers’ peripheral vision as they pass through the entrance. The company contracted with Masi International last summer in a matched-panel study at 15 CVS stores in Chicago, where it installed EyeCurve ads for three oral care products. The study, which examined the four-week period before the ads were installed and the four-week period when they were up, found that toothpaste sales increased by 6.5%, mouth rinse sales by 6.9% and brush sales by 8.7%.

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Supplement users rank health care high priority

BY Michael Johnsen

WASHINGTON The Council for Responsible Nutrition last week issued a survey outlining domestic priorities among dietary supplement users. According to the 2008 CRN Consumer Survey on Dietary Supplements, while the economy ranks as the highest priority issue for the largest portion of survey respondents, healthcare issues rank among the top two domestic issues for the majority of surveyed supplement users, as 52% ranked health care as either the No. 1 or No. 2 domestic issue facing the country. As many as 46% of non-supplement users rank healthcare issues as either first or second. Supplement users also tend to place an emphasis on health as a priority in their own personal lives, as reflected in their day-to-day habits when it comes to maintaining overall wellness, CRN stated. When asked to indicate whether or not they agree with the following statements about their personal behaviors, supplement users and non-users responded according to the chart above.

“It’s interesting to note that so many who place healthcare issues as a top priority for the country are also doing what they can on an individual level,” stated Judy Blatman, CRN senior vice president, communications.  “We’re pleased to see that users of our products are taking an active role in maintaining their own wellness regimen though a combination of healthy habits that include efforts for a balanced diet, taking vitamins and other supplements, and engaging in regular exercise.”

The 2008 CRN Consumer Survey on Dietary Supplements, formerly known as the CRN Consumer Confidence Survey, was conducted Aug. 20 to 25, 2008, by Ipsos Public Affairs and funded by CRN.  The survey was conducted online and included a national sample of 2,013 adults ages 18 and older from Ipsos’ U.S. online panel.  The survey has been conducted annually since 2000. 

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Nature’s Bounty announces Healthy You, Healthy Earth home makeover sweepstakes

BY Michael Johnsen

RONKONKAMA, N.Y. Nature’s Bounty recently announced its Healthy You, Healthy Earth Sweepstakes, which is designed to raise awareness around “green” living.

The grand prize of the sweepstakes is a $10,000 “green” home makeover, along with more than 1,000 other instant-win prizes.

The Healthy You, Healthy Earth Sweepstakes is part of Nature’s Bounty’s on-going commitment to being a good steward of the planet, the company stated. “As a maker of vitamins, minerals and other nutritional supplements, Nature’s Bounty utilizes only the most environmentally friendly sources and processes to provide health conscious people with top-quality products, manufactured, packaged and shipped in ways that promote the well-being of both the consumer and the earth,” the company said. 

NBTY, parent company of Nature’s Bounty, was recognized this past fall by the Northeast Energy Efficiency Partnership as a Business Leader for Energy Efficiency, thanks in part to a 35-year heritage of seeking greener alternatives in the manufacture and distribution of dietary supplements.

Nature’s Bounty’s green initiatives started more than three decades ago when they began using recyclable plastic bottles, the supplement manufacturer stated. Since then, PETE and HDPE bottles, two 100-percent recyclable plastic formulations, have been used to package more than 300 products. Recycled “pellets” from these bottles are so versatile that they end up being reused in clothing, carpets and even other product packages.

“Recycling initiatives are just one part of Nature’s Bounty’s ‘going greener’ efforts,” commented Kimberly O’Connell, marketing director for Nature’s Bounty, at the time of the NEEP recognition. Nature’s Bounty participates in its “Healthy You, Healthy Earth” campaign to give greater focus to environmental efforts, she noted. For example, the company partnered with both the Trees for the Future—an environmental organization that plants trees all around the world—and the Go Green Initiative, which focuses on educating children about the environment.

Trees for the Future has planted over 50 million trees, which removes approximately 1 million tons of carbon dioxide from the atmosphere per year. Nature’s Bounty’s goal is to help them plant 1 million more trees by 2010.

Go Green Initiative programs are up and running in schools in every state, as well as Africa, Asia, Europe, Canada and Mexico. 

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