Buyer impulse still strong
Shoppers still are purchasing on impulse at the front end of the store. Data from SymphonyIRI Group indicated that more than half of consumers make unplanned purchases upon seeing products or deals in the store — a percentage that has remained unchanged during the past 18 months. In a recent survey of more than 1,500 consumers, 46% said they made an unplanned purchase during their most recent trip to the drug store. (For complete results, visit DrugStoreNews.com/c2b-mobile-insights)
Paco Underhill, founder of consumer behavior research and consulting firm Envirosell, said drug store checkouts represent a “glaring opportunity.”
“There needs to be a reinvention of the checkout and a revitalization of impulse merchandise in the drug channel,” he said. “Magazines, batteries, health-related products and seasonal merchandise all represent an opportunity for impulse purchase in those stores.”
NORWICH, N.Y. — Chobani has introduced two new versions of its popular Greek yogurt — 16-oz. blends and single-flavor six-packs. The new multiserve 16-oz. blended flavors are available in six flavors: 0% fat black cherry, blueberry and peach, and 2% fat mango, pineapple and vanilla chocolate chunk. The resealable larger size containers are perfect for cooking and will retail for $3.79. New six-packs are available in 0% fat black cherry, blueberry, peach and strawberry, and a 2% fat pineapple flavor. The multipack will retail for $6.49. The category leader in an exploding yogurt category, Chobani continues to introduce new products and flavors based on consumer feedback.
SKILLMAN, N.J. — Oral care brand Rembrandt is turning heads with its new Intense Stain stain dissolving strips. Yep, dissolving! These strips are ideal for those who love foods that can leave surface stains — like coffee, tea and wine — but want whiter teeth. These strips promise to noticeably whiten surface stains and dissolve on the teeth in five to 10 minutes. After two weeks of use — twice daily — teeth will be noticeably whiter, and the strips also help protect against the build-up of future stains. One box contains 56 whitening strips and is priced at $24.99.