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With business units consolidated, P&G shuffles executives

BY Allison Cerra

CINCINNATI — Following the retirement of Procter & Gamble vice chairman Robert Steele, the company said it consolidated its current three global business units into two: beauty and grooming, and household care.

Thee oral care and feminine care businesses will become part of P&G’s beauty and grooming GBU, and will be lead by Ed Shirley, P&G’s vice chairman of global beauty and grooming. Charlie Pierce, group president, global oral care and Steve Bishop, group president, global feminine care, will report to Shirley.

Meanwhile, the personal health care, pet care and snacks businesses will become part of P&G’s household care GBU, which will be lead by Dimitri Panayotopoulos, who is vice chairman of P&G’s global household care business. Tom Finn, global health care president and Dan Rajczak, SVP global snacks and pet care, will report to Panayotopoulos.

Steele, who oversees oral care, feminine care, personal health care, pet care and snacks for P&G, will retire effective Sept. 1.

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CVS/pharmacy hopes to set hearts aflutter this Valentine’s Day

BY Allison Cerra

WOONSOCKET, R.I. — CVS/pharmacy is positioning itself as a go-to shopping destination this Valentine’s Day.

"Showing loved ones that you care is easier than ever this Valentine’s Day with the variety of meaningful gifts available at your local CVS/pharmacy," said Mike Bloom, EVP merchandising, supply chain, marketing and advertising. "From cards and candy to the most popular designer fragrances, we offer what the variety shoppers are looking for in one convenient stop."

The drug store chain said it is offering a wide selection of chocolates and candy, heartfelt greeting cards and spa-at-home products, as well as personalized photo keepsakes.

CVS/pharmacy said it will announce promotions on its Twitter and Facebook pages, as well as in store circulars. The company also is encouraging ExtraCare members to purchase Valentine’s Day items, and can save money when they purchase specially advertised items and receive instant ExtraBucks every time they shop.

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Supervalu continues foray into private-label beer biz

BY Michael Johnsen

MINNEAPOLIS — In the wake of Walgreens’ Big Flats 1901 entry, Supervalu recently introduced its “high quality, low price” private-label American lager, Buck Range Light.

Buck Range Light, which retails for about $5.99 for a 12-pack, will roll out in Supervalu banners nationwide, including Albertsons, Jewel-Osco, Cub Foods and more.

The announcement comes one week after a similarly value-priced, private-label beer, Big Flats 1901, was launched through Walgreens. In the week following, Walgreens’ new beer was parodied on Comedy Central’s "The Colbert Report."

Other retailers have stepped into the private-label beer game over the past few years, namely Costco, whose Kirkland Signature beer entered the market in December 2008.

“Supervalu’s goal in creating a new private-brand beer is to provide customers a fair, low-price option with the same great taste as leading national brands,” stated Trent McKinster, director of beer for Supervalu. Buck Range Light is Supervalu’s entry into the value beer category.

The Minnesota supermarket will continue to offer its full line of private-label premium beers, including R.J. King Wingwalker, Metolius, Gouden Haven and San Lucas.

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