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Business opportunities, educational programming among highlights of NACDS Marketplace

BY Antoinette Alexander

ALEXANDRIA, Va. — This year’s National Association of Chain Drug Stores Marketplace Conference proved to be a productive four-day event as retailers and suppliers representing more than $500 billion in annual buying power convened in Denver to network, explore business opportunities and participate in educational programs.

“Attendees at this year’s NACDS Marketplace Conference experienced high-energy business opportunities and innovative and value-packed programming," NACDS president and CEO Steve Anderson said. "The conference offered both popular features, such as Meet the Market and Meet the Retailer, while presenting new features, such as the Digital Learning Center that will present educational opportunities right on the exhibit hall floor.”
 
As previously reported by Drug Store News, suppliers and manufacturers conducted nearly 8,000 prescheduled meetings with category managers during the “Meet the Market” program.
 
During the “Meet the Retailer/ How to Do Business With…” sessions, representatives from 99 Cent Only Stores, Chain Drug Consortium, Costco, CVS Caremark, Family Dollar Stores, Meijer, Rite Aid, Safeway, Sam’s Club and Walgreens provided suppliers an opportunity to hear first-hand from retailers about effective strategies for taking their products to market.
 
New this year at the conference, the NACDS Marketplace Digital Learning Center, offered retailers and suppliers presentations about the importance of developing and implementing a cohesive digital strategy. NACDS partnered with technology solutions company Inmar – an NACDS associate member – for this interactive educational resource. Seminars, hands-on displays and one-to-one meetings enabled attendees to further explore digital business opportunities.
 
“The Digital Learning Center offered attendees a preview of the innovative approach to trade show management that NACDS will apply to the 2013 debut of the NACDS Total Store Expo," Anderson said.
 
Two educational programs provided attendees insights on consumer shopping trends. Navin Gautam with SymphonyIRI Group presented “Inside the Mind of the Shopper: Understanding the Difference in Motivation by Generations.” John Carroll led a panel discussion called “Game-Changing Marketing: Best Practices for a Digital World,” which included panelists John “JD” Doughney with the Coca-Cola, Mike Haines with Facebook and Michael La Kier with Coca-Cola.
 
Products — 155 total — ranging from health and beauty to seasonal items were on display in the “Product Showcase” on the exhibit floor. The Showcase provided increased visibility for suppliers marketing products. Evaluated by the retail attendees, winners of this year’s “Product Showcase” are:

Baby care:

Company/Booth: Fleet Labs /Booth 1029
Product: Boudreaux’s Butt Paste
 
Consumables:

Company/Booth: Jack Link’s Beef Jerky/Booth 1632
Product: Big Dippers
 
Cosmetics and fragrances:
 
Company/Booth: Beauty 21 Cosmetics/Booth 1936
Product: LA Colors/LA Girl
 
General merchandise:
 
Company/Booth: Idea Village Products/Booth 1550
Product: Stompeez
 
Health care/OTC:
 
Company/Booth: Pharmavite/Booth 807
Product: Nature Made minis dietary supplements
 
Home health care:
 
Company/Booth: Apothecary Products/Booth 817
Product: Medication Disposal System
 
Household products/nonedible xonsumables:
 
Company/Booth: Fabri-Kal/Booth 1661
Product: Greenware Cups
 
Personal care/HBC:
 
Company/Booth: Advanced Beauty/Booth 1728
Product: Dr. Teal’s Milk Bath product line
 
Seasonal:
 
Company/Booth: Implus Foot Care/Booth 1268
Product: Aloe-infused aocks
 
The 2012 NACDS Pharmacy & Technology Conference will take place in less than two months — also in Denver — from Aug. 25 to 28. Decision-makers from more than 130 retail companies comprised of chain drug stores, supermarkets, and mass merchants who collectively represent more than 80,000 retail outlets and more than $200 billion in annual sales for prescription drugs, OTC and home health care.
 
NACDS’ new trade show — the NACDS Total Store Expo — will debut Aug. 10 to 13, 2013 in Las Vegas. The new show will unify three NACDS meetings: the Supply Chain & Logistics Conference, the Marketplace Conference and the Pharmacy & Technology Conference into one event that will cut across departments and across the entire store.
 
“NACDS looks forward to continuing to showcase the value and opportunities in store for the NACDS Total Store Expo next year,” Anderson said. “But first, we look ahead to the high-value business and programming opportunities for retailers and suppliers at NACDS Pharmacy & Technology Conference this August.”

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Fiber One introduces nutty clusters and almonds cereal

BY Allison Cerra

MINNEAPOLIS — Fiber One has introduced a cereal that touts fiber, crunchy nut clusters, real almond slices and whole grain flakes.

Fiber One nutty clusters and almonds cereal, now available at retailers nationwide, touts 180 calories per serving, as well as 43% of the recommended daily value of fiber in each serving.

"Cereal is a great breakfast choice, and Fiber One is excited about this delicious and nutritious addition to our family," Fiber One VP Thierry Ibri said. "The perfect combination of crunch and sweetness, Fiber One nutty clusters and almonds cereal is a fiber-filled way to start your morning."

The new cereal carries an average retail price of $4.39 per box.

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FDA approves overactive bladder drug made by Astellas

BY Alaric DeArment

SILVER SPRING, Md. — The Food and Drug Administration has approved a new drug for treating overactive bladder made by Astellas Pharma, the agency said Thursday.

The FDA announced the approval of Myrbetriq (mirabegron), which works by relaxing the bladder muscle while the organ is filling. In patients with overactive bladder, the muscle can’t be controlled, squeezes too often or squeezes without warning. Symptoms of overactive bladder include the need to urinate too often, the need to urinate immediately and incontinence. The condition affects about 33 million Americans.

The FDA’s approval of the drug was based on a clinical trial of 4,116 patients who were randomly assigned to take Myrbetriq at 25 mg, 50 mg, 100 mg or placebo each day for 12 weeks. 


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