Burt’s Bees expands with earth-friendly lifestyle brand for babies, moms
NEW YORK — Natural personal care brand Burt’s Bees has inked a licensing deal with Ayablu to launch a Burt’s Bees Baby-licensed lifestyle brand for babies and moms.
The line debuts with a collection of newborn essentials, including apparel, accessories, bath linens and gift sets, and soon will expand into multiple categories across baby, home and lifestyle. Burt’s Bees Baby recently launched at select Target stores and on Target.com, and will be available Aug. 1 at buybuy Baby and on BabiesRUs.com. Burt’s Bees Baby will launch a website in September.
Burt’s Bees Baby will grow beyond newborn essentials to offer additional size zones in apparel and accessories for toddlers and children. New categories will include gifts, linens (e.g., towels and bedding), gear (e.g., canvas diaper bags, etc.), health and safety (for mother and child), bath and grooming (expanding existing assortment), play-time (e.g., educational toys, play-mats, indoor and outdoor toys), seasonal (e.g., holiday cards, gifts, decor), furniture, and additional product offerings for the family, including Mom, Dad and siblings.
Burt’s Bees Baby will provide organic products that are accessible and financially attainable for the mass consumer. For example, a 100% organic three-piece newborn apparel set (bodysuit, bib and hat) will retail for $9.99; a 100% organic baby knit terry coverall: $14; a 100% organic cotton hooded blanket: $16; a seven-piece "Better Bath Time Basket" (includes a 100% organic cotton robe, hooded towel, two washcloths, and Baby Bee shampoo, wash and nourishing lotion): $39.99.
FaceLube to sponsor STA-BIL Lawn and Garden Mower Racing Series ‘Best New Face Award’
LOS ANGELES — FaceLube, an anti-aging skin care line for men, has partnered with the STA-BIL Lawn and Garden Mower Racing Series by becoming the official sponsor of the “FaceLube Best New Face Award,” honoring the U.S. Lawn Mower Racing Association Rookie of the Year as lawn mower racing celebrates its 20th anniversary in 2012.
“FaceLube is premium, results-based masculine men’s anti-aging skin care products for a man’s man,” stated Candace Chen, FaceLube founder and owner. “Built from the ground up for masculine men, FaceLube uses no common beauty terms with female characteristics. From the packaging [and] the marketing, to the retail environment, FaceLube is catered to the preferences of masculine men.”
FaceLube will provide product for each STA-BIL Lawn and Garden Mower Racing Series event, and will receive banner space and promotional opportunities at the 20th anniversary STA-BIL Keeps Gas Fresh Finals National Lawn Mower Racing Championship on Sept. 1. The STA-BIL Keeps Gas Fresh Finals will be televised on Fox Sports Net as part of “Race Freaks” this fall.
Lindt continues to achieve ‘excellence’
STRATHAM, N.H. — Lindt has expanded its Excellence chocolate line.
New caramel with a touch of sea salt and coconut flavors join the lineup of Lindt Excellence bars.
"The two new Excellence bars embody the passion Lindt has for creating exceptional chocolate with high-quality ingredients," Lindt master chocolatier Ann Czaja said. "Whether indulging in dark chocolate fused with exotic coconut or the perfect blend of Fleur de Sel sea salt crystals and savory caramel, the combinations create the ultimate chocolate pleasure."
The 3.5-oz. Excellence bars now are available nationwide at Target, Lindt chocolate shops and Lindt.com for a suggested retail price of $2.59.