Burt’s Bees enters protein shake arena
DURHAM, N.C. — Burt's Bees on Monday extended its personal care powerhouse brand to the nutrition aisle with the introduction of three protein formulas with Burt's Bees Plant-Based Protein Shakes, marking the company's first foray into the functional food arena.
"Entering the functional foods space is a natural extension for us," stated Jim Geikie, general manager for Burt's Bees. "For three decades, Burt's Bees has connected people to the beauty, wisdom and power of nature. And for just as long, we've held the belief that real beauty and well-being should be nourished from the inside out. We've been nurturing skin with nature's most powerful ingredients. Now we're helping to nourish the body with them."
The line includes Daily Protein, Protein +Gut Health with Probiotics and Protein +Healthy Radiance with Antioxidant Vitamins A, C and E. All formulas provide 15 grams of protein per serving from five sources: pea, rice, flaxseed, sunflower seed and oat — all selected to achieve high digestibility and a complete essential amino acid profile.
The new protein shakes also feature vitamins extracted from real fruits and veggies, such as spinach, shiitake mushroom and strawberry. The line is non-GMO, gluten-free, soy-free, dairy-free and made without artificial sweeteners or flavors.
The brand's commitment to people and the environment accompanies its entry to the new category, the company stated. Burt's Bees designed the shakes with plant-based protein, a more sustainable alternative to animal protein, requiring fewer natural resources — land, water and fossil fuels — for production, and helping to ensure a lower impact on the environment.
The protein line is also made with 70% organic ingredients, certified by California Certified Organic Farmers, and the tubs are manufactured from 100% post-consumer recycled HDPE.
"We've created formulas that not only enhance your daily nutrition, but also support specific areas," Geikie added. "Burt's Bees Protein +Gut Health supports digestive health as part of a balanced diet and healthy lifestyle, and Protein +Healthy Radiance gives skin a healthy glow. Both are new benefit offerings in the category that we believe strengthen holistic beauty."
In addition to the target benefits, Protein +Gut Health and Protein +Healthy Radiance provide 4.5 servings of fruits and vegetables that come from a vitamin blend extract as well as one-third cup of real fruits and vegetables, including tomato, strawberry, pumpkin, sweet potato and spinach. Daily Protein offers 2 servings of fruits and vegetables.
Sweetened with honey, monk fruit extract and Stevia leaf extract and available in vanilla or chocolate flavor, Burt's Bees Protein Shakes range from $29.99 – $39.99 and offer 16-18 servings per tub.
"We have an incredible offering and a name that people trust and believe in as nature's champion," Geikie said. "We want to build a meaningful relationship with them in the functional food space and in the authentic way Burt's Bees has always done — delighting people with the quality of our products and our purpose as a brand."
Burt's Bees Protein Shakes are available on Burtsbees.com, Amazon.com and at select retailers.
FDA clears integration of OneTouch meter with WellDoc’s diabetes management platform
CHESTERBROOK, Pa. — LifeScan, part of the Johnson & Johnson Diabetes Care Companies, earlier this week announced the U.S. Food and Drug Administration has cleared the wireless integration of the OneTouch Verio Flex blood glucose monitoring system with WellDoc's clinically validated diabetes management platform, BlueStar, creating a unique digital health solution for people living with Type 2 diabetes.
"Our partnership with WellDoc highlights our sustained commitment in helping to drive better health outcomes by building a more connected patient experience," stated Valerie Asbury, world wide president LifeScan. "Integrating digital solutions such as OneTouch Reveal mobile app and BlueStar will help patients self-manage their diabetes and create value for health care providers."
Using blood glucose data wirelessly and automatically transmitted from the OneTouch Verio Flex blood glucose monitoring system with built-in Bluetooth Smart Technology, WellDoc's patented clinical and behavioral engine will provide patients with individualized real-time feedback and virtual coaching based on the patient's specific treatment plan, and also help health care teams make timely diabetes management decisions.
Along with the OneTouch Reveal web and mobile app, the offering seeks to create a comprehensive, data-driven and payer-reimbursed program for the management of Type 2 diabetes.
LifeScan and WellDoc are currently working with health plans to help provide patient access for this integrated system. People with diabetes and their caregivers who are interested can ask their health plans and healthcare providers for information on integrating their OneTouch Verio Flex blood glucose monitoring system with BlueStar.
CHPA abuse efforts working: DXM abuse holds at 3%
WASHINGTON — The results of the 2016 National Institute on Drug Abuse and University of Michigan’s Monitoring the Future survey released earlier this week determined the percentage of teens using over-the-counter cough medicine containing dextromethorphan to get high remains at 3%.
When first reported by Monitoring the Future in 2006, teen OTC cough medicine abuse was at just under 6%.
“The results of this year’s Monitoring the Future survey demonstrate that prevention through education works,” stated Scott Melville, president and CEO Consumer Healthcare Products Association. “There is no silver bullet to preventing DXM abuse, but abuse rates are down. This tells us that our approach of collaborating with parents, community leaders and elected officials to reach teens directly is working.”
CHPA works to reduce teen DXM abuse by following three strategies: increase parent engagement, heighten teen perception of risk and social disapproval and limit teen access to DXM.
In 2009, CHPA member companies placed a “PARENTS: Learn About Teen Medicine Abuse” icon on the packaging of DXM-containing cough medicines. The icon serves as a mini public service announcement for parents, making them aware of cough medicine abuse at the point-of-sale and point-of-use and directing them to StopMedicineAbuse.org.
Additionally, CHPA collaborates with The Partnership for Drug-Free Kids to target teens likely to abuse DXM based on their online search activity and provide them accurate information about the consequences of this behavior. Teens are directed to visit WhatIsDXM.com to learn more.
“We’re very encouraged to see teen misuse of over-the-counter cough and cold medications remaining at extremely low levels,” said Sean Clarkin, EVP research and external relations, Partnership for Drug-Free Kids. “Prevention efforts enlisting parents as well as retailers, and reaching teens with engaging and effective messaging, appear to be having an impact.”
To help restrict teen access to DXM, CHPA supported the passage of state laws prohibiting the sale of medicines containing DXM to those under 18.
Currently 12 states, including Alaska, Arizona, California, Delaware, Florida, Kentucky, Louisiana, New Jersey, New York, Tennessee, Virginia, and Washington, have all passed this legislation, three of which passed this year thanks to CHPA’s active engagement.
CHPA strongly advocates for passage of national bipartisan legislation, the DXM Abuse Prevention (DAP) Act of 2015 (S. 2994, H.R. 3250). CHPA believes the bill is one way to limit teen access to the medicines and is an important part of prevention along with educating teens about the risks and mobilizing parents to talk to their teens and safeguard the medicines in their homes.