HEALTH

Burn cream tackles pain, infection, scars

BY Michael Johnsen

Welmedix’s First Degree therapeutic burn cream provides a unique solution for minor burns that the company suggests is an unmet need at retail. It’s an all-in-one burn cream that helps soothe pain, cool the burn, prevent infection and reduce the appearance of scars.


According to the company, First Degree is the only homeopathic product on the 
market that effectively addresses the three key concerns of people who suffer minor burns, including pain, infection and scarring.
More than 158,000 children are treated for burns each year, according to Centers for Disease Control and Prevention estimates.

More than half of burns treated at hospitals are thermal burns, such as those occuring with contact with a stove, fireplace or even the hot metal tubing at the playground, according to the National Electronic Injury Surveillance System. Scalding is the No. 2 leading cause — 29.4% of burns treated at hospitals resulted from liquids or vapors like steam, hot bath water or tipped-over coffee cups.


Sold almost exclusively through Walgreens for the past year, the burn cream is beginning to expand distribution through such grocers as Pathmark and Food City, as well as regional pharmacy operators Kinney Drugs and Kerr Drug.

 

The article above is part of the DSN Category Review Series. For the complete External Pain/First Aid Sell-Through Report, including extensive charts, data and more analysis, click here.

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HEALTH

Study: Singers, auctioneers 
most at risk for sore throat

BY Michael Johnsen

A recent Prestige Brands survey linked certain professions to a propensity for sore throats. The careers most commonly associated with sore-throat pain were singers (53%) and auctioneers (40%). Healthcare workers (47%) and teachers (37%) also were perceived to be at risk due to their potential exposure to airborne illnesses. Almost 3-out-of-4 of those sore-throat sufferers also were under the weather from a cold or flu.


The survey was conducted by TABS Group, an independent consumer analytics company, which contacted 903 people to explore causes of sore-throat pain and the remedies people use to treat it.


As many as 55% of respondents listed throat pain relief as the top reason for buying a particular sore-throat remedy brand, followed by 38% saying they buy a particular brand because it works instantly.

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HEALTH

When cold and flu ‘go viral,’ so do moms

BY Michael Johnsen

LOS ANGELES — When it comes to choosing the right medicine for their kids, moms go by the book — Facebook, that is. Moms new and old are spending more and more time on mommy blog-type sites and then tweeting or “Facebooking” any interesting tidbits they may find there. It’s a highly engaged group of consumers. According to recent findings by market researcher Morpace, U.S. Facebook users are on the site for one of every three minutes of time they spend online. Users 18 to 34 years old spend the most time on the site per week (8.5 hours out of 22.4 hours spent online). Users 55 years and older spend an average of 4.6 hours per week on Facebook.


Having a strong presence within social media proved to be a boon to Hyland’s when the company voluntarily recalled its Teething Tablets in the fall. “The energy was enormously positive, and we benefited from that in a major way,” reported Hyland’s chairman and CEO Jay Borneman. And while Hyland’s experience with its Teething Tablets some five months ago underscored the significant role social media platforms can play in a brand’s identity — not just on Facebook, but also on other social media platforms like mommy blog sites — the company also uncovered a new way to help their moms connect the dots around teething solutions for toddlers, kids’ cough-cold 
remedies and other pediatric solutions.

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