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Bumble Bee offers health, wellness tips with e-book

BY Alaric DeArment

SAN DIEGO — Bumble Bee Foods has introduced a quarterly e-book on health and wellness, the company said Wednesday.

"BeeWell for Live — A Living Guide" offers wellness advice, tips and recipes created in collaboration with Bumble Bee registered dietitians Stephanie Clarke and Willow Jarosh, as well as fitness coach Jennifer Grayeb and celebrity chef Scott Leibfried.

The first edition, centered around the new year and spring, includes tips on setting measurable goals, crafting a fitness routine, recipes for fast and simple meals, and tips for shopping at neighborhood farmers markets.

"The ‘BeeWell Living Guide’ is an integral part of our overall brand efforts to promote healthy lifestyles and deliver on our mission," Bumble Bee SVP marketing and corporate social responsibility Dave Melbourne said. "It brings to life our health-and-wellness brand platform, providing content that’s very authentic and hopefully resourceful for readers, with the help of our longtime partners, a fantastic team of wellness and lifestyle experts."

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Herdez expands cooking sauces line, eyes wider distribution

BY Jason Owen

LOS ANGELES — Herdez, a brand of MegaMex Foods, announced today four new Mexican Cooking Sauces currently lining shelves at Los Angeles-area Albertsons stores, as well as plans to increase distribution to Walmart stores nationwide by June.

The four new sauces include:

  • Traditional Chipotle — Chipotle simply means "smoked chili pepper." Brown and shriveled chipotles are combined with the tomato, onion and vinegar.

  • Roasted Pasilla Chile — Named for its dark, wrinkled skin, the pasilla chile is rich in flavor, yet mild in heat. This is mixed with a blend of tomatoes, onions, and garlic.

  • Red Guajillo Chile — The guajillo chile delivers a green tea flavor with slight berry overtones. This is combined with vine-ripened tomatoes providing a tangy, fruity finish with mild heat.

  • Tomatillo Verde — The tomatillo is a staple in Mexican cuisine. Its green color and tart flavor are its most distinguishing features. This sauce provides a blend of tomatillos and chilies combined with a hint of cilantro.

"The four flavors we’ve chosen for the launch of the Herdez Mexican Cooking Sauces are foundational within authentic Mexican cooking. The sauces do not compromise on the delivery of real, authentic flavor, yet allow consumers to forego the time, effort and know-how associated with making these sauces from scratch," said Gilberto Gutierrez, brand manager, Herdez Brand & Import Foods for MegaMex Foods.

Herdez Mexican Cooking Sauces prepare in approximately 7-10 minutes. The suggested retail price is $3.49 for a 12-oz. jar (four servings).


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Yoplait adds two seasonal flavors to lineup

BY Jason Owen

MINNEAPOLIS — After its fall season-inspired yogurts, Yoplait, a General Mills brand, is bringing two cocktail-inspired additions to store shelves this spring: Yoplait Light piña colada and Yoplait Original cosmopolitan-flavored yogurt.

Yoplait Light piña colada contains 5 g of protein per 6 oz.-serving with 90 calories and Yoplait Original cosmopolitan contains 5 g of protein per 6 oz.-serving with 170 calories. Both flavors also are a good source of calcium and vitamin D.

“Consumers are continually looking for new and different ways to enjoy the refreshing goodness of yogurt,” says Cameron Archibald, associate marketing manager, Yoplait. “The popularity of fruity and tropical flavored drinks rises when the weather gets warm. So in response to consumer’s desires, Yoplait took favorite flavors to sip and turned them into yogurt that can now be enjoyed any time of the day."

For a limited time, new Yoplait seasonal flavors are available nationally in four-packs and also available in fridgepacks, which include four piña colada and four cosmopolitan cups. They come with a suggested retail price of $2.00 per 4-pack and $4.00 for a fridgepack.


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