Budweiser’s latest launch showcases pre-Prohibition recipe
NEW YORK — Budweiser is taking its consumers back in time with its latest launch. The limited-edition 1933 Repeal Reserve Amber Lager is brewed from a pre-Prohibition recipe created by Adolphus Busch that didn’t see distribution beyond St. Louis, Mo., due to the 18th Amendment.
"We are excited to mark the upcoming holiday season and the anniversary of the repeal of Prohibition with this new brew based on a forgotten recipe," Budweiser VP Ricardo Marques said. "While Budweiser Repeal Reserve is a great tasting Amber Lager, it also tells the story of an important part of our history and gives reason for celebration."
The amber lager, at 6.1% alcohol-by-volume, has a higher ABV than original Budweiser’s 5%, and it comes packaged in a vintage Budweiser stubby glass bottle.
In a move to promote the beer, Budweiser is partnering with ride hailing app Lyft to offer a Bud Vintage Mode ride to Manhattan Lyft riders, who will get a ride in a vintage car between 3 p.m. and 7 p.m. on Oct. 25. Passengers will see landmarks and neighborhoods that were integral to Prohibition and learn about the beer.
"When Budweiser told us they wanted to offer a fleet of vintage cars to launch Repeal Reserve, we knew Lyft was the perfect option to celebrate the new recipe in a stylish and unexpected way," said Melissa Waters, vice president of marketing, Lyft. "We encourage everyone to make the right choice to drink responsibly and keep our roads safe, and that's why we continue to team up with Budweiser, a brand that shares the same commitment."
Also as part of the marketing around the product, Budweiser is working with alcohol delivery service Drizly to offer consumers $5 off their first purchase of 1933 Repeal Reserve with the code Prohibition.
Coca-Cola names new North America president
ATLANTA — As the president of its North American arm retires, Coca-Cola is promoting one of its own to the helm. The company has named James “Jim” Dinkins president from his current position as president of the Minute Maid business unit and Coca-Cola North America’s chief retail sales officer.
Dinkins, whose promotion is effective Jan. 1, 2018, will succeed J. Alexander “Sandy” Douglas, who has been with Coca-Cola since 1988. Douglas will officially retire March 1, 2018, to ensure a seamless transition to Dinkins’ leadership.
“Our North American business has been thriving and is well positioned for continued success,” Coca-Cola CEO James Quincey said. “Sandy Douglas has done a tremendous job of leading CCNA to a strong position. Jim Dinkins is a highly experienced, respected executive who will lead Coca-Cola North America as it continues to evolve and grow.”
Douglas, who also is an EVP of Coca-Cola, has worked to transform the North American business into a total beverage company by focusing on value across a variety of products and packages.
“I am incredibly grateful to James Quincey and everyone within our North American system for giving me the opportunity to lead our business through a period of phenomenal change,” Douglas said. “I feel incredibly positive about what lies ahead for our system because I have tremendous confidence in James, Jim Dinkins, our CCNA leadership team, our bottlers and our people throughout the United States and Canada.”
Dinkins has held various leadership positions throughout his career, including such roles as SVP sales national retail sales for select grocery, club and convenience retail customers. He began his career in 1984 at Procter & Gamble.
TABS Analytics acquires data analytics firm Pivotstream
SHELTON, Conn. — TABS Analytics is bolstering its capabilities with its latest acquisition. The company has acquired Seattle-based global data analytics firm Pivotstream, which operates in the CPG space and has strong ties to the wine and spirits industry.
“Pivotstream greatly enhances our technology and business intelligence capabilities,” TABS Analytics CEO Kurt Jetta said. “The combination of massive data scale, end-user self-service BI, and analytics capabilities against large datasets will enable TABS’ current and future clients to amplify the ROI on their data and intelligence investments.”
Pivotstream currently has three of the top U.S. wine and spirits distributors as clients. Moving forward, TABS said that the Pivotstream platform will become a core component of the company’s service offerings.
“We are very excited about being part of TABS Analytics,” Pivotstream founder and CEO Jeff Elderton said. “TABS is well-known as the leader in analytical innovation and has a robust arsenal of intellectual property as well as deep consultative expertise. This acquisition accelerates product development and improves the delivery of our joint solutions.”