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Budweiser unveils new ale coming to stores this fall

BY Jenna Duncan

CHICAGO Anheuser-Busch says it will release its new beer, Budweiser American Ale, this fall.

According to Anheuser-Busch’s vice president of consumer strategy and innovation, Marlene Coulis, the new brew will be a darker, richer beer than Budweiser lager.

Just a few weeks prior, rival Miller Brewing announced a new line of craft-style beers under the Miller Lite brand—the Miller Lite Brewers Collection,

But Coulis says Anheuser-Busch wasn’t copying competitors, the brewer was simply expanding on their craft and imported Michelob brand.

Coulis said branching out could help the core brands by bringing new beer enthusiasts to the Bud family. “We believe this will positively reflect on Budweiser,” she said. “It’ll help us reach a whole new set of consumers.”

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Campbell sells Godiva Chocolatier for $850 Million

BY Jenna Duncan

CAMDEN, N.J. Campbell Soup Co. announced the completion of the sale of Godiva Chocolatier to Yildiz Holding for $850 million. The sale began Dec. 20, 2007, Campbell says.

Campbell says its Board of Directors approved $600 million of the proceeds of the sale of Godiva to buy company stock in the open market.

It is reported that Godiva’s annual sales total about $500 million.

Campbell expects the sale to help earnings per share in fiscal 2008. Campbell Soup Co. currently owns the brands Arnott’s, Campbell’s, Pepperidge Farm and V8 brands.

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Wish-Bone creates innovative salad dressing line, expands line of spritzers

BY Jenna Duncan

ENGLEWOOD CLIFFS, N.J. Wish-Bone has introduced Bountifuls, a variety of different blends based on traditional vinaigrette salad dressing.

Each Bountifuls dressing variety—Berry Delight, Hearty Italian, Simply Santa Fe and Tuscan Romano Basil—is touted to be flavored with tangy and spicy flavors and blended with bits of real fruits and vegetables from different regions of the world.

Wish-Bone will also be launching two new flavors from its Salad Spritzers portfolio—Ranch and Honey Mustard Buzz—this spring. Each flavor of the Salad Spritzers dressing line contains two calories per spray.

Bountifuls dressings contain less than one gram of fat and less than 35 calories per serving. The suggested retail price is $2.79 for each 9.5-ounce bottle.

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