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Budweiser unveils limited-edition packaging

BY Allison Cerra

ST. LOUIS — Budweiser is kicking off summer by dressing its bottles in the colors of the American flag for a limited time.

The new patriotic design is in conjunction with an initiative through which Budweiser will contribute a portion of all sales from from May 20 to July 7, up to $2.5 million, to the Folds of Honor Foundation, which provides post-secondary educational scholarships for families of U.S. military personnel killed or disabled while serving their country.

This year’s patriotic packaging will be available in 8-, 12-, 16- and 24-oz. cans and in a 12-oz. glass bottle, 16-oz. plastic bottle and 16-oz. aluminum bottle. The patriotic theme continues on secondary packaging for all of the top-selling configurations, including 6-packs, 24-packs, 30-packs and other popular sizes, Budweiser said.

"It’s going to be a red, white and blue summer for Budweiser – most visibly in our packaging but more importantly in our philanthropic support for the families of America’s fallen heroes through the Folds of Honor Foundation," said Rob McCarthy, Budweiser VP at Anheuser-Busch. "Our partnership with Folds of Honor is helping to make a difference in the lives of families whose loved ones have made the ultimate sacrifice to protect the freedoms we all hold so dear."

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Wholly Salsa comes to market

BY Allison Cerra

FORT WORTH, Texas — Fresherized Foods announced it is expanding its Wholly Guacamole brand with a new line of salsa.

Wholly Salsa varieties include eight new flavors, along with the return and repackaging of three classic flavors — mild, medium and hot — as well as such new specialty flavors as red pepper mango, pineapple, roasted tomato, avocado verde and guacamole with spicy pico.

"We love that these salsas reach well beyond the typical dip with chips," said Tracey Altman, VP marketing for Fresherized Foods. "Families are busy and they’re looking for meals that are easy to make and good for their kids without sacrificing flavor, and we believe they shouldn’t have to."

Wholly Salsa can be found in stores nationwide with a suggested retail price of $2.99.

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AeroShot launches chocolate product

BY Allison Cerra

CAMBRIDGE, Mass. — An aerodynamic chocolate product, invented by Harvard professor David Edwards, has made its U.S. debut.

Showcased at the Sweets and Snacks Expo in Chicago this week, AeroShot Chocolate, a reformulation of the original Le Whif Chocolate, delivers the taste of chocolate without the calories. Using a small lipstick-sized tube, consumers draw fine particles of chocolate into their mouth for a unique chocolate experience, according to AeroDesigns.

"Like other products of AeroDesigns, AeroShot Chocolate delivers a great sensation with a tiny amount," AeroDesigns CEO Tom Hadfield said. "Whether accompanying a coffee, curbing an afternoon craving or finishing a great meal, AeroShot Chocolate delivers a unique, zero-calorie chocolate experience. Its pure chocolate reimagined."

AeroShot Chocolate is available in pure chocolate, mint chocolate, and cherry chocolate flavors for a suggested retail price of $2.99. The product will hit store shelves in mid June.

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