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Budweiser to unveil Budweiser Black Crown

BY Alaric DeArment

ST. LOUIS — Budweiser will introduce the latest addition to its line of beers later this month, the company said Tuesday.

The brewing company announced plans to unveil Budweiser Black Crown on Jan. 21, based on 12 recipes, six beers brewed for national sampling and 25,000 opinions from the company’s "Project 12" competition. The company plans to broadcast the first 30-second television advertisement during Super Bowl XLVII on Feb. 3.

The recipe was created by Budweiser brewmaster Bryan Sullivan of Los Angeles, and the result is an amber lager that blends two-row caramel malt and four types of domestic hops, with an alcohol content of 6% ABV.

"People respond really well to Budweiser Black Crown, which has a little more body and color and a touch more hop character than our flagship Budweiser lager," Sullivan said. "As brewmasters, we spend most of our time in the brewhouse. Project 12 gave us a chance to hear firsthand from the people we brew our beers for."

 

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Lean Cuisine spruces up healthy eating with new Salad Additions line

BY Rebecca Haughey

SOLON, Ohio — Lean Cuisine on Tuesday announced the launch of its new Salad Additions, a line of meal-worthy salad combinations that are prepared in a steam pouch in minutes to spruce up in-home salads.

"For Lean Cusine Salad Additions, we wanted to think beyond the traditional," said Mike Niethammer, Lean Cusine director of marketing. "These entrees are the first of their kind in the frozen aisle. The combination of mouth-watering chicken and vegetables, culinary-inspired dressings and crunchy toppings paired with your choice of fresh, crisp lettuce makes for a truly modern dining experience."

Available in four varieties, Lean Cuisine Salad Additions feature premium ingredients, such as grilled white meat chicken, crisp vegetables, chilled culinary-inspired dressings and crunchy toppings. All the consumer has to do is add their own lettuce. Salad Additions varieties include an Asian-Style Chicken Salad with sesame ginger vinaigrette, edamame, pineapple, broccoli, yellow and orange carrots, and crispy noodles, and a Southwest-Style Chicken Salad with chipotle ranch dressing, black beans, sweet corn, roasted red peppers and pablano peppers with crispy tortilla strips.

The new Salad Additions will be available in the frozen aisle of supermarkets nationwide beginning this month.

 

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The Greek Gods adds low-fat, cultured milk to lineup

BY Jason Owen

MELVILLE, N.Y. — The Greek Gods, a brand of the Hain Celestial Group, a leading natural and organic products company, is adding a new line of delicious, drinkable Kefir, a low-fat, cultured milk, the company announced. Kefir is exceptionally creamy and rich in taste with flavors that mirror the customer favorites of its Greek-style yogurt.

 

"With all of the qualities that customers expect from The Greek Gods brand Greek-Style Yogurt, we are now pleased to offer a drinkable format of The Greek Gods Kefir," said Basel Nassar, COO of the Hain Refrigerated Foods Division. The Kefir low-fat cultured milk combines delicious flavors along with 12 g of protein and probiotic cultures in each one-cup serving. The Greek Gods Kefir is also gluten-free and 99% lactose-free.

The Greek Gods Kefir can be enjoyed on its own or over fresh fruit or cereal, or in dressings and smoothies. Available in Plain, Honey, Honey Vanilla and Honey Strawberry flavor varieties, look for The Greek Gods brand Kefir low-fat cultured milk in grocers’ refrigerated sections nationwide.


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