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Budweiser Super Bowl ad most effective, consumer study finds

BY Alaric DeArment

MOUNTAIN VIEW, Calif. — Budweiser’s "Clydesdale" ad during the Super Bowl was the most effective aired during the football game, according to a new study.

Ace Metrix, a television and video analytics company, said a study of 500 consumers who watched and scored each of the ads aired during the Super Bowl according to a variety of standardized metrics found that the the "Clydesdale" ad, the American Dairy Association’s "Morning Run" ad starring Dwayne "The Rock" Johnson and Coca-Cola’s "Security Camera" ad were the most effective, followed by ads from Doritos, Mercedes-Benz, Jeep, SodaStream International, Skechers, Hyundai and Best Buy.

Meanwhile, Budweiser’s ads for Bud Light and its new Budweiser Black Crown product, as well as ads by Calvin Klein, GoDaddy.com, Mio, Lincoln Motors, Axe, Samsung and Wonderful Pistachios got the lowest scores.

Respondents in the study were randomly selected and asked to score ads based on attributes such as persuasion, relevance, information, attention, change, desire and watchability.

 

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Cool Whip launches new line of frosting for ‘everyday moments’

BY DSN STAFF

Cool Whip is offering a new way for consumers to top off their sweet treats: easy-to-spread Cool Whip frosting. Available in chocolate, cream cheese and vanilla, the frosting is perfect for decorating desserts and piping, and the brand encourages bakers everywhere to "celebrate the everyday moments" with its latest whipped topping. 

"We know moms aren’t happy with shelf stable frosting because it is too sweet, too thick or really difficult to apply without damaging the cakes or other baked goods," said Marjani Coffey, brand manager of Cool Whip. "Our new Cool Whip Frosting makes it fun and easy to bake, frost and enjoy because of the perfectly whipped texture. It’s definitely worth a trip to the freezer aisle."

The new Cool Whip frosting can be found in grocery stores nationwide for a suggested retail price of $2.99.

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Planters peanuts certified with AHA’s Heart-Check mark

BY Jason Owen

NORTHFIELD, Ill. — As February marks National Heart Health month, the American Heart Association (AHA) has certified two brands of Planters peanuts with its Heart-Check mark, which officially identifies heart-healthy foods.

Planters Lightly Salted Dry Roasted Peanuts and Planters Unsalted Dry Roasted Peanuts were the two brands certified by the AHA and will now display the AHA Heart-Check mark on its packaging.

"For years, Planters fans have enjoyed our peanuts for their delicious taste," said Peter Cotter, senior brand manager for Planters. "While many of our Planters Dry Roasted Peanuts have always been heart-healthy, we are now recognized by a respected and well-known authority committed to heart health."

To help spread the word about the heart health benefits of peanuts, Planters has teamed up with Harley Pasternak, celebrity fitness and nutrition expert. "When I’m training my clients, I always make sure they are making healthy choices in all aspects of their lives, particularly in their diets," Pasternak said. "Partnering with Planters was a natural decision since I encourage my clients to eat heart-healthy foods."

Mr. Peanut also is helping to spread the word with Valentine’s Day video e-cards available via the "Keep That Heart Pumping" Facebook application. From Feb. 1 until Feb. 28, fans can choose from three sexy e-cards starring Mr. Peanut to get their friends swooning. The e-cards can be personalized in different ways, and fans that view or share them will also receive a coupon for Planters peanuts. Find the app on Mr. Peanut’s Facebook page at Facebook.com/MrPeanut or go to KeepThatHeartPumping.com.

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