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Budweiser shows off bowtie packaging

BY Allison Cerra

ST. LOUIS — Budweiser has redesigned its can and secondary packaging, which will make its debut in the U.S. market before rolling out worldwide.

The new can and secondary packaging that shows off Budweiser’s iconic bowtie, complemented by the Budweiser creed and Anheuser-Busch medallion. This marks the 12th can redesign since 1936.

"Budweiser’s success is rooted in aspects of the beer that will never change — a crisp, refreshing taste, an unwavering commitment to quality and the enormous pride we take in each batch," Budweiser VP Rob McCarthy said. "Our refreshed packaging design gives Budweiser an updated look, which dramatizes the iconic Budweiser bowtie and incorporates the brand hallmarks that loyal Budweiser drinkers will recognize and appreciate."

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Wine, beer tie as top choices for U.S. drinkers

BY Allison Cerra

PRINCETON, N.J. — A recent Gallup poll found that more U.S. drinkers ages 18 to 24 years favor wine and beer as their alcoholic beverages of choice.

According to a survey of 1,016 adults, 64% of U.S. adults reported that they consume alcohol. Among those respondents, 35% named wine as their drink of choice, while 36% said they preferred to drink beer, a drop from 41% in 2010. Only 23% said they preferred to drink liquor.

Breaking down the statistics by gender, nearly half of male drinkers (48%) said they most often drink beer, followed by liquor at 26%, while 51% of female drinkers preferred wine. The research noted that the pattern is similar to years past, although the preference for beer is down slightly among both groups when compared with 2010.

Interestingly, the preference for beer among younger drinkers substantially dropped from 51% to 29%, while wine and liquor saw a 3% and 5% rise, respectively.

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