CENTER STORE

Budweiser rolls out packaging celebrating 11 states

BY David Salazar

NEW YORK — Budweiser drinkers in 11 states will get to see their home state’s name, motto and nicknames on their beer cans and bottles through the end of September. Budweiser has begun its rollout of packaging celebrating the states its breweries are housed in.

"Our new state bottles and cans celebrate the homes of our breweries and the communities that support them," Budweiser VP Ricardo Marques said. “Since 1876, Budweiser has been proudly brewed across America, and this summer, we're inviting local consumers to raise a cold one with us."

From now through September, the packaging on bottles and cans in these states will highlight California, Colorado, Florida, Georgia, Missouri, New Hampshire, New Jersey, New York, Ohio, Texas and Virginia. The Budweiser name on the cans and bottles will be replaced with the state name, the center AB monogram will be replaced with stat initials, the “King of Beers” motto will be replaced with each state’s motto and “Anheuser-Busch Inc.” will be replaced with each state’s nickname.

Additionally, the company will be hosting brewery open houses, airing unique radio spots in each market and present the first Budland festival in Los Angeles.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

Hostess rolls out chocolate peanut butter Twinkies

BY David Salazar
KANSAS CITY, Mo. — Hostess is putting a new twist on an iconic snack. The company on Tuesday announced the introduction of chocolate peanut butter Twinkies — a chocolate cake Twinkie with peanut butter crème filling.
 
“With chocolate peanut butter Twinkies, we have paired America’s favorite flavor combination with America’s most beloved snack cake,” Hostess Brands SVP and chief marketing officer Burke Raine said. “This peanut butter-filled treat comes on the heels of our recent introduction of Hostess chocolate cake Twinkies and is another a prime example of our efforts to embrace consumer flavor trends.”
 
The Twinkie variety is starting to appear on store shelves and is available in single-serve and multi-pack formats, the company said.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

Dry Sparkling craft soda adds watermelon flavor to its line

BY David Salazar

SEATTLE — Craft soda brand Dry Sparkling  is expanding its offerings in time for summer. The company announced Thursday the addition of its watermelon flavor. The new flavor contains 50 calories and 12 g of sugar per 12-oz. serving, and is made with four ingredients and a small amount of cane sugar, Dry Sparkling said.

“Last summer we launched Watermelon DRY Sparkling as a seasonal offering. The goal was to celebrate this nostalgic summer fruit and perfectly capture its juicy essence in a beautiful package,” Dry Sparkling founder and CEO Sharelle Klaus said. “Watermelon DRY was monumentally successful – it sold through quickly and our consumers and retailers were very vocal about their affinity for this flavor. We’re thrilled to now offer Watermelon DRY Sparkling to our fans year-round.”

The new variety, like the rest of Dry Sparkling’s drinks, is Non-GMO Project Verified, caffeine- and gluten-free, as well as OU certified kosher. The watermelon flavor will be rolling out nationwide, including such retailers as Costco’s Midwest and San Diego markets, Kroger, Lolli & Pops and Bartell Drugs, alongside various other regional chains. The four-pack carries a suggested retail price of $6.99
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES