Budweiser rolls out packaging celebrating 11 states
NEW YORK — Budweiser drinkers in 11 states will get to see their home state’s name, motto and nicknames on their beer cans and bottles through the end of September. Budweiser has begun its rollout of packaging celebrating the states its breweries are housed in.
"Our new state bottles and cans celebrate the homes of our breweries and the communities that support them," Budweiser VP Ricardo Marques said. “Since 1876, Budweiser has been proudly brewed across America, and this summer, we're inviting local consumers to raise a cold one with us."
From now through September, the packaging on bottles and cans in these states will highlight California, Colorado, Florida, Georgia, Missouri, New Hampshire, New Jersey, New York, Ohio, Texas and Virginia. The Budweiser name on the cans and bottles will be replaced with the state name, the center AB monogram will be replaced with stat initials, the “King of Beers” motto will be replaced with each state’s motto and “Anheuser-Busch Inc.” will be replaced with each state’s nickname.
Additionally, the company will be hosting brewery open houses, airing unique radio spots in each market and present the first Budland festival in Los Angeles.
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Dry Sparkling craft soda adds watermelon flavor to its line
SEATTLE — Craft soda brand Dry Sparkling is expanding its offerings in time for summer. The company announced Thursday the addition of its watermelon flavor. The new flavor contains 50 calories and 12 g of sugar per 12-oz. serving, and is made with four ingredients and a small amount of cane sugar, Dry Sparkling said.
“Last summer we launched Watermelon DRY Sparkling as a seasonal offering. The goal was to celebrate this nostalgic summer fruit and perfectly capture its juicy essence in a beautiful package,” Dry Sparkling founder and CEO Sharelle Klaus said. “Watermelon DRY was monumentally successful – it sold through quickly and our consumers and retailers were very vocal about their affinity for this flavor. We’re thrilled to now offer Watermelon DRY Sparkling to our fans year-round.”
The new variety, like the rest of Dry Sparkling’s drinks, is Non-GMO Project Verified, caffeine- and gluten-free, as well as OU certified kosher. The watermelon flavor will be rolling out nationwide, including such retailers as Costco’s Midwest and San Diego markets, Kroger, Lolli & Pops and Bartell Drugs, alongside various other regional chains. The four-pack carries a suggested retail price of $6.99