News

Budweiser once again taps Nick Offerman for ‘Grow One. Save a Million.’ campaign

BY Allison Cerra

ST. LOUIS — Budweiser once again has tapped actor Nick Offerman to serve as spokesman of the company’s water conservation campaign.

Budweiser’s "Grow One. Save a Million." campaign is encouraging men to grow their beards and also asking both men and women to take additional pledges, such as shortening their showers and/or turning off the faucet while brushing their teeth, in an effort to help consumers understand the impact their everyday habits have on the environment. As spokesman, Offerman said he seized the opportunity to make an impact with his beard.

"Contrary to my usual philosophy, by doing nothing, you can actually do something," Offerman said. "Put down your razor. Step away from the sink. And know that by shaving a few minutes from your morning routine, you’re also saving the planet."

Budweiser is inviting consumers to join Offerman in making a pledge and invite their friends to do the same on the company’s Facebook page. Participants can commit to a range of options, as well as upload photos of their stubble and full-grown beards to the Grow One Photo Booth.

"It’s great to have Nick join us in celebrating World Environment Day [on June 5] and leading the charge to encourage adults to take simple steps to help conserve water," said Kathy Casso, VP corporate social responsibility for Anheuser-Busch. "Grow One is a fun way to spread the word about Budweiser’s commitment to water conservation. In fact, our breweries have reduced water use by 37% in the past four years alone."

In line with its annual recognition of World Environment Day, Budweiser again will donate $150,000 to River Network to help support watershed conservation projects in each of the company’s brewery cities, as well as Oklahoma City and Idaho Falls.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Avanti Press debuts new cards in time for summer

BY Allison Cerra

DETROIT — Avanti Press recently launched 28 new greeting card designs at the 2012 National Stationery Show in New York.

Combining its Avanti photographic humor brand with its illustrated companion, A*Press, the new cards "satisfy a wide spectrum of sending needs," Avanti’s VP business development Marc Trobman said. Avanti Press has rolled out 18 fun-flavored cards celebrating the "grills, thrills and spills of summer," while nine new cards debuted under the A*Press brand for the birthday, anniversary and support categories.

"After five years in the market, the A*Press brand has evolved into the perfect complement to the Avanti brand," Trobman said. "It has playful verses that hit home quickly, connecting instantly with the sender, and delighting the receiver. Together, A*Press and Avanti satisfy a wide spectrum of sending needs. Both have their own unique voices but share similar styles of funny, relevant verses, making them easy to shop and even easier to buy. Providing branded humor with multiple looks allows Avanti to be the go-to solution for revitalizing the card department."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Reports: Insurers shifting greater share of specialty drug costs to patients

BY Alaric DeArment

NEW YORK — Some health insurers are requiring patients to pay larger sums for specialty drugs, according to published reports.

The Los Angeles Times reported that such health insurers as Aetna, Anthem Blue Cross were shifting patients to new plans that required patients to pay more for drugs to treat such conditions as HIV. The article quoted spokesmen for health insurers as saying that they were moving expensive specialty drugs from co-pay tiers to cost-sharing tiers, in many cases responding to employers’ concerns about rising costs.

The story noted that about 57 million Americans use specialty drugs, which, according to IMS Health, account for 1% of drug use but 17% of drug spending by insurers.


Interested in this topic? Sign up for our weekly DSN Collaborative Care e-newsletter.

keyboard_arrow_downCOMMENTS

Leave a Reply

L.MICHAELS says:
Jun-09-2012 01:24 pm

Higher copays is why manufacturers issue copay assistance cards.

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?