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Budweiser launches ‘Track Your Bud’ campaign

BY Allison Cerra

ST. LOUIS — Budweiser is letting consumers trace the origins of its beer to one of the company’s 12 U.S. breweries through a new digital campaign that is integrated with Budweiser beer packaging.

"Track Your Bud" allows consumers to scan a QR code on Budweiser packaging via a smartphone — which will download the free "Track Your Bud" application — or visit TrackYourBud.com. Consumers then can enter the "Born On Date" found on bottles and cans and taken on a guided tour of the creation of their individual beer by the Budweiser brewmaster responsible for it.

In addition to its flagship brewery in St. Louis, "Track Your Bud" will showcase Budweiser’s state-of-the-art breweries in Merrimack, N.H.; Baldwinsville, N.Y.; Newark, N.J.; Williamsburg, Va.; Cartersville, Ga.; Jacksonville, Fla.; Columbus, Ohio; Houston; Fort Collins, Colo.; Fairfield, Calif.; and Los Angeles.

"People respect Budweiser for its heritage, full flavor and legendary consistency," Budweiser VP Rob McCarthy said. "Budweiser has a great story, and we want to tell it in a new way that demonstrates the pride, passion and craftsmanship at our breweries that’s been the backbone of Budweiser for generations. There’s a lot of attention to detail that goes into making Budweiser. Track Your Bud gives consumers transparency into how and where the beer is made and the brewmasters responsible for it all. Budweiser is a national brand, obviously, but our geographically diverse network of breweries and agricultural facilities also make us a local beer in so many places all across America, thanks to the people who make our beer and grow the ingredients. Track Your Bud highlights some of those people."

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Spam’s new spokescharacter looks to rescue consumers from routine meals

BY Allison Cerra

AUSTIN, Minn. — Hormel Foods has introduced a spokescharacter for its Spam brand.

Sir Can-A-Lot, a 2.5-in. tall knight "provides an engaging presence that highlights the playful and down-to-earth personality that makes the Spam brand both unique and timeless," Spam product manager Nicole Behne said. "The campaign features him ridding not only mealtimes of boredom, but also helping consumers ‘break the monotony.’"

Sir Can-A-Lot will be featured in three, 30-second television spots, online banner ads, as well as on Spam.com‘s redesigned website and through social media engagements on Facebook and Twitter, where consumers can uncover new product varieties, read news and interact with the brand through games, including the Glorious Spam Tower, and more.

In line with the campaign, the brand also will celebrate its 75th birthday on July 5 with a festival in Austin, Minn., and also will bring Sir Can-A-Lot to participate in the honor of ringing the closing bell at the New York Stock Exchange.

For more information, visit Spam.com.

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OxiClean makes foray into dishwashing

BY Allison Cerra

PRINCETON, N.J. — Church & Dwight has bolstered its OxiClean brand to include a first-of-its-kind dishwashing booster.

OxiClean dishwashing booster features a unique multi-action formula that is designed to remove cloudy film, food particles, spots and streaks that detergent alone can leave behind. Church & Dwight said the product was designed as a result of a new requirement for dishwasher detergents to be free of phosphates. The company also noted that phosphate-free detergents may leave behind a cloudy film that can build up over time.

"Consumers are disappointed in the cleanliness of their dishes and are looking for a solution," said Craig Sheehan, director of the OxiClean brand at Church & Dwight. "We’re thrilled to offer OxiClean Dishwashing Booster, a product that will revolutionize the way we use our dishwashers."

The OxiClean dishwashing booster will be available in March at food, drug, and mass retailers nationwide.

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