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Budweiser introducing bowtie-shaped can in May

BY Jason Owen

ST. LOUIS — On May 6, Budweiser will introduce a new bowtie-shaped aluminum can to hit store shelves.

The new can design is modeled after the company’s bowtie label that backs the brand’s signature on the sides of cans, bottles and other Budweiser merchandise first introduced in 1956 with a national advertising campaign. The new cans will not replace the traditional Budweiser can.

The can’s slimmer design will hold 11.3 oz. of liquid and have approximately 137 calories, according to the company, compared to the 12 oz., approximate 145 calories of the traditional can.

To make the new can possible, Anheuser-Busch required its can-making facility in Newburgh, N.Y., approximately 60 miles north of New York City, to install new equipment to overcome the technical challenges of shaping the cans.

The new can will be for sale in an eight-pack at grocery stores, supermarkets and convenience stores.

Anheuser-Busch also plans to roll out this summer a new 25-oz. can to replace the 24-oz. can.


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Jack Link’s launches new Squatch brand

BY Jason Owen

MINONG, Wis. — Jack Link’s announced earlier this month the introduction of a new line of products with packaging and graphics targeted toward the millennial generation.

“Squatch is the first brand Jack Link’s has tested directly with millennial consumers,” said Jeff LeFever, VP marketing at Jack Link’s. “With this unique, in-depth perspective and the new brand’s strong connection to Jack Link’s popular and award-winning ‘Messin’ With Sasquatch’ advertising campaign, we believe Squatch is poised to become a major competitor in the meat stick segment.”

Squatch is a new line of jerky snacks from Jack Link’s Beef Jerky and is available in several product offerings:

  • Squatch sticks: available in 1-oz. packages in original and hot flavors; and

  • Sasquatch Big Sticks: Available in sticks and steaks at 16 in. or 18 in. in length, respectively. With a direct connection to Jack Link’s iconic Messin’ With Sasquatch marketing campaign, Sasquatch Big Stick flavors include Happy (mild), Angry (original) and Furious (hot). Sasquatch Big Steak flavors include Angry (original) and Zen (teriyaki).


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Dassant Classics introduces premium baking mixes

BY Jason Owen

PORTLAND, Ore. — NorthWest Specialty Baking Mixes announced this week the introduction of new branded baking mixes: Dassant Classics.

The Dassant Classics premium baking mix offering includes:

  • Dassant Classics Truffle Brownie Mix (14.5 oz): Dense and fudgy, Dassant Classics Brownie Mix is made with chunks of rich chocolate;

  • Dassant Classics Blondie Bar Mix (14.5 oz): Shoppers will keep coming back for this buttery rich cookie-like bar filled with chunks of rich chocolate chips;

  • Dassant Classics Carrot Cake Mix (15 oz): A perennial favorite, Dassant Classics Carrot Cake Mix contains a dense cinnamon-spice flavor coupled with bits of real carrots.

Dassant Classics is presented in new packaging of tall, slender and sturdy paperboard carton to allow for greater shelf facing.

“The new offering’s distinctive packaging communicates the premium nature of the products, while the retail price point is competitive with several favorite national brands,” says vice president of Sales Diana Michelsen. “Consumers are getting a great value from the products.”


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