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Budweiser gets ready for its close-up with social reality show on ABC

BY Allison Cerra

BRUSSELS — Budweiser is getting into show business with the launch of a new social reality show that will debut on ABC.

"Bud United presents: The Big Time," which will debut in January 2012, will feature young adults from across the world fulfilling their dreams. Through casting videos submitted over the summer via Budweiser’s social media sites, young adult fans showcased their own stories to demonstrate their passions in such areas as basketball, baseball, soccer, racing, music, acting and cooking. Fans then were chosen to be featured in seven different episodes — with each one focusing on a set of three fans competing for their shot at their dream, while being coached and mentored by celebrities and professionals, Budweiser said.

"We are particularly proud to take Budweiser to new levels, by turning current assets into branded content, brought to life with unique and exciting storytelling," Budweiser global VP Budweiser Jason Warner said. "’Bud United presents: The Big Time’ offers fans around the world a wealth of content designed to live online, from the episodes themselves to behind the scenes content and Big Time tips from our celebrity mentors. Our agreement with ABC offers a new dimension, bringing together traditional and digital media for a richer viewing experience."

"Bud United presents: The Big Time" will debut on Sunday, Jan. 21, 2012.

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ConAgra earns honor from Safe Quality Food Institute

BY Allison Cerra

OMAHA, Neb. — ConAgra has received an honor for its commitment to food safety.

The company said it earned the Safe Quality Food Institute’s SQFI 2011 Quality Achievement Award for Manufacturer of the Year. The company, which has SQF certification, has made investments in its food safety programs, particularly between 2007 and 2010, when the company spent $275 million in plant upgrades and safety improvements.

"ConAgra Foods embraces a dynamic food safety culture at all levels of the organization," SQFI SVP Robert Garfield said. "The employees’ goal of continuously improving their company’s food safety system and ConAgra Foods’ comprehensive commitment to food safety are to be applauded."

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Intentional Chocolate introduces Organic + line

BY Allison Cerra

LOS ANGELES — Intentional Chocolate has introduced a new line of chocolate that is certified organic and uses cocoa from Rainforest Alliance farms.

Intentional Chocolate said its Organic + line includes both milk and dark chocolate products. The company said its Organic + dark line also is gluten free, in addition to being certified vegan and kosher.

For more information about the new line, click here.

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