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Buddy Fruits launches fruit gel pouch

BY Allison Cerra

CORAL GABLES, Fla. — Buddy Fruits has launched what it calls the first 100% fruit gel pouch to hit the market.

Buddy Fruits said its new Jiggle Gel pouch further demonstrates the company’s originality in developing products that are portable, healthy and fun to eat. Available in raspberry, strawberry and orange flavors, the vegan, dairy-free and gluten-free fruit gel is only made with fruit and fruit pectin, and touts 70 calories per pouch.

"We’ve had this product in the works for quite some time, and decided that the back-to-school season would be ideal for its release," Buddy Fruits cofunder Fabian Milon said. "Jiggle Gel is advancing traditional gel products, which typically require a bowl and a spoon, all the while making it fun again. Kids will really enjoy this product as it maintains the exciting, jiggly consistency that is often associated with gel snacks. Parents will love it, because it is 100% fruit."

Buddy Fruits can be found in more than 28,000 retailers across the United States.

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European Commission approves Watson-Actavis merger

BY Alaric DeArment

PARSIPPANY, N.J. — European regulators have approved U.S. drug maker Watson’s acquisition of Switzerland-based Actavis, Watson said.

Watson said the European Commission had approved its $5.6 billion purchase of the drug maker, formerly based in Iceland, which Watson announced in April 2012.

Watson expects the transaction to be finished by the end of this year, subject to regulatory approval by the Federal Trade Commission. The acquisition is expected to create the world’s third-largest generic drug maker.

"Approval from the EC represents a significant milestone this week as we work toward the completion of the combination of Watson and Actavis later this year," Watson president and CEO Paul Bisaro said.


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Kantar Retail survey: Dollar General offers least expensive basket price

BY Marianne Wilson

CAMBRIDGE, Mass. — Dollar General is the overall basket price leader, delivering a substantial savings to value shoppers, according to Kantar Retail’s second annual opening price point survey. Walgreens, for the second year, had the most expensive total basket, driven by sharply higher edible and nonedible grocery baskets.

The Kantar survey measures how selected retailers are meeting the cross-category needs of the low-income shopper who is seeking the lowest prices to fulfill basket requirements. Kantar selected twenty categories across the edible grocery, nonedible grocery, and health and beauty aids (HBA) segments. The study was expanded this year to include Dollar General, along with the same six retailers surveyed in 2011, including Walmart, Stop & Shop, Family Dollar, Aldi, Target and Walgreens. Retailers included in the survey are located in northeastern United States.

The study found that among them, Dollar General offered an 18% overall basket savings, driven by lower OPPs in its edible and nonedible baskets, representing a substantial savings to the value shopper. Meanwhile, Walmart offered the second-cheapest overall basket, though 18% higher than the OPP basket at Dollar General.

"Dollar General’s basket price leadership at the OPP level is impressive," said Leon Nicholas, Kantar Retail SVP and contributor to the study. "Though Walmart had a less expensive HBA basket, the retailer’s assertion of overall basket price leadership to the value-focused shopper on an everyday basis was not established by our study."

According to Nicholas, the results of the study suggest that temporary price cuts to create the perception of a price advantage, will not win the battle for the value shopper’s dollar. Instead, aggressive, everyday pricing across categories will be a requirement to overtake Dollar General’s advantage at the opening price point, he said.

To receive a copy of the Kantar Retail study, contact Katherine Clarke at [email protected].

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