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Bud maker to release brand new brew

BY Jenna Duncan

ST. LOUIS Anheuser-Busch Co., which earlier this month was the subject of an acquisition play by global beverage giant InBev, has announced the upcoming release date of the latest ale to join the A-B family of beers. Budweiser American Ale will be available at select U.S. retailers beginning Sept. 15, the company said.

A-B described its newest formulation as having a “rich amber color and bright, hoppy finish.” The company said that Budweiser American Ale is created through an all-malt, top-fermenting process. It also is reported to yield an aroma of sweet malt and spicy hops.

In recent years, A-B has been working to expand its portfolio to include more craft and specialty beers. The company’s most recent launches have included the beers Bud Light Lime and Budweiser Select.

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Food Lion adopts Guiding Stars nutritional scale

BY Alaric DeArment

NEW YORK A supermarket chain in the south is giving customers a quick way to judge the nutritional value of their food.

Food Lion recently launched its “Guiding Stars Nutrition Navigation System” at its stores. The system rates the nutritional value of food using one to three stars, three stars indicating the highest value.

The system uses information from the Nutrition Facts labels for packaged foods and Department of Agriculture data for unpackaged food. Foods with fewer than five calories per serving are not rated.

The system is in place at all of Food Lion’s 1,200 stores. It began at Hannaford Bros., a grocery chain in the Northeast with the same parent company as Food Lion, Belgium-based Delhaize Group.

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Walgreens Cafe W gets more prominent position

BY Drew Buono

LIBERTYVILLE, Ill. A new Walgreens store design is giving the drugstore chain’s Cafe W beverage-center concept a higher-profile position, according to CSP. The new stores include a “W Market” section in the front of the store that features many traditional products and a 12-foot coffee/beverage counter along the front wall near the checkout.

Cafe W is a three-year-old concept that has seen many iterations from a four-foot section with a single coffee dispenser to 16-foot countertops offering coffee, fountain drinks and ICEE products, along with a variety of bakery, snack items and even packaged sandwiches in some sites.

“There have been different versions of Cafe W as we tested it, refined it and started rolling it out,” a Walgreens spokesoman said. “At this time, typical Cafe Ws are self-serve counters that have one or two coffee machines, fountain soda and ICEEs. Snack displays can include single-serving cookies, crackers, breakfast-type bars, nuts and candy.”

She added that “several hundred” Walgreens locations include Cafe W, “and we’re still rolling them out. We have not released the number of Cafe Ws we plan to have, or where they will be,” she said. “This is an evolving concept, so Cafe W may not stay the same going forward.”

Two other big changes in the design are:

  • aisles running left-to-right rather than front-to-back.
  • gondolas nearest the entrance of the store standing only four-feet high, providing open sightlines to the back of the store.

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