Bud Light launches new flavor: lime
ST. LOUIS Just in time for summer, Anheuser-Busch launched a fruit-tinged beer variety, Bud Light Lime, April 28. Bud Light Lime is being touted as a crisp light beer with a splash of natural lime flavor.
“Bud Light Lime is about pure outdoor refreshment and enjoying the good times with friends,” Bud Light director, Rick Leininger, said. “With its distinct lime aroma and taste, Bud Light Lime makes it feel like summertime no matter what season it is.”
Bud Light Lime is brewed at Anheuser-Busch’s Baldwinsville, Cartersville and Fort Collins breweries. The beer contains 4.2 percent alcohol by volume and comes in 12-ounce glass bottles, 22-ounce bottles and 16-ounce aluminum cans.
Anheuser-Busch is the leader in American breweries, holding a 48.5 percent share of U.S. beer sales. The company was also ranked No. 1 in Most Admired U.S. and Global Companies beverage companies by Fortune magazine in 2008.
Kraft sees a profit loss in first quarter
NORTHFIELD, Ill. Kraft Foods reported a 13-percent drop in profit for first-quarter 2008 compared the first quarter 2007. This quarter craft had seen a one-time benefit from its Altria spinoff.
Kraft Wednesday reported that it earned 40 cents per share, or $608 million, or, on the sale of $10.37 billion in stock. Last year at the same time, Kraft reported earnings of 43 cents per share, or $702 million, on $8.59 billion revenue. Analysts have stated that they predicted at least 40 cents per share on sales of $9.77 billion.
In the January-March quarter, Kraft reported earnings of 44 cents each share.
Kraft said that it should see at least 5 percent revenue growth in 2008. A previous estimate, 4 percent growth, was lower. Kraft said that it still anticipates a year-end earning of $1.90 on each share.
Carbonated soft drinks take lead in U.S. beverage category
NEW YORK Soft drinks are still the No. 1 selling bottled beverages in the U.S. and water surpassed beer to take second place in average beverages consumed per person in 2007, according to a recently published study.
The report stated that Americans consumed an average of 49.3 gallons of carbonated soft drinks in 2007, down 3.3 percent from the previous year.
Bottled water consumption was up 7.1 percent in 2007 to a reported average of 22.5 gallons per person. Beer saw a gain as well, up 1.4 percent, or 22.2 gallons average. Milk and coffee were both down; milk at 20.1 gallons, down 1 percent, and coffee at 16 gallons per person, a drop of about 1.2 percent.
Even though Americans were consuming more bottled water than ever before—almost twice as much per capita than 10 years ago—soft drinks still held the lead.
“Water is still about 46 percent the size of carbonated soft drinks,” industry newsletter Beverage Digest, which published the report, said, “but the category growth is far outstripping population growth, so per capita consumption has risen steadily since the early 1990s.”