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Bud Light launches new flavor: lime

BY Jenna Duncan

ST. LOUIS Just in time for summer, Anheuser-Busch launched a fruit-tinged beer variety, Bud Light Lime, April 28. Bud Light Lime is being touted as a crisp light beer with a splash of natural lime flavor.

“Bud Light Lime is about pure outdoor refreshment and enjoying the good times with friends,” Bud Light director, Rick Leininger, said. “With its distinct lime aroma and taste, Bud Light Lime makes it feel like summertime no matter what season it is.”

Bud Light Lime is brewed at Anheuser-Busch’s Baldwinsville, Cartersville and Fort Collins breweries. The beer contains 4.2 percent alcohol by volume and comes in 12-ounce glass bottles, 22-ounce bottles and 16-ounce aluminum cans.

Anheuser-Busch is the leader in American breweries, holding a 48.5 percent share of U.S. beer sales. The company was also ranked No. 1 in Most Admired U.S. and Global Companies beverage companies by Fortune magazine in 2008.

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Carbonated soft drinks take lead in U.S. beverage category

BY Jenna Duncan

NEW YORK Soft drinks are still the No. 1 selling bottled beverages in the U.S. and water surpassed beer to take second place in average beverages consumed per person in 2007, according to a recently published study.

The report stated that Americans consumed an average of 49.3 gallons of carbonated soft drinks in 2007, down 3.3 percent from the previous year.

Bottled water consumption was up 7.1 percent in 2007 to a reported average of 22.5 gallons per person. Beer saw a gain as well, up 1.4 percent, or 22.2 gallons average. Milk and coffee were both down; milk at 20.1 gallons, down 1 percent, and coffee at 16 gallons per person, a drop of about 1.2 percent.

Even though Americans were consuming more bottled water than ever before—almost twice as much per capita than 10 years ago—soft drinks still held the lead.

“Water is still about 46 percent the size of carbonated soft drinks,” industry newsletter Beverage Digest, which published the report, said, “but the category growth is far outstripping population growth, so per capita consumption has risen steadily since the early 1990s.”

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Kellogg’s profit drops 2 percent in first quarter

BY Jenna Duncan

GRAND RAPIDS, Mich. Kellogg Co. reported today a 2 percent drop in first-quarter profits, even though the company recently raised prices on many items.

However, the food, beverage and snack maker reported an overall increase in revenue of about 10 percent to $3.3 billion, up from $3 billion last year at the same time.

David Mackay, Kellogg’s president and chief executive, said, “We posted strong results, despite the impact of higher commodity inflation as well as increased advertising and upfront investments.”

Kellogg also reported that net earnings dropped to $315 million, or 81 cents per share, compared with $321 million, or 80 cents per share, during the first quarter of 2007.

Kellogg is the producer of food items such as Eggo waffles, Nutri-Grain cereal bars, Pop-Tarts toaster pastries and Rice Krispies cereal.

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