Bud Light gears up for summer with launch of Lime-a-Rita
ST. LOUIS — Bud Light is putting a twist on a classic summer cocktail.
The brand’s Bud Light Lime Lime-a-Rita, the latest addition to the growing Bud Light portfolio, blends the flavor of a margarita with a splash of Bud Light Lime.
"As warm weather starts to take hold across the country, people want light and refreshing beverages to keep them cool all summer long," Bud Light VP Mike Sundet said. "This is our take on the traditional margarita. Beer drinkers were already mixing Bud Light Lime into margaritas to create ‘beer ritas;’ Lime-a-Rita just adds a new level of convenience by providing a beverage with the perfect balance of flavors."
Lime-a-Rita will be available in 12-packs of 8-oz. cans, 24-packs of 12-oz. shrink-wrapped bottles and single-serve 24-oz. cans.
Jimmy Dean introduces new breakfast bowl variety
DOWNERS GROVE, Ill. — Jimmy Dean has boosted its breakfast bowl lineup with a new addition.
New meat lovers breakfast bowl combines Jimmy Dean breakfast sausage, bacon, scrambled eggs, potatoes and cheddar cheese all into one bow and contains 25% more meat, compared with the leading breakfast bowl, the company said.
"Consumers are looking for breakfast options that are tasty and convenient and that will help fuel them for a great day ahead," Jimmy Dean bran general manager Amy Grabow said. "The Meat Lovers Bowl answers this need and offers consumers more variety to choose from, while also making it possible to enjoy the traditional breakfast meats and flavors when time is limited during the busy morning hours."
The new Jimmy Dean meat lovers breakfast bowl carries a suggested retail price of $2.99.
J. M. Smucker promotes David Lemmon
ORRVILLE, Ohio — J. M. Smucker has promoted one of its corporate officers.
The company said David Lemmon now would serve as VP and managing director of the company’s Canada operations. Lemmon, who has been with the J. M. Smucker for 17 years, "has been instrumental in successfully implementing the company’s growth strategy in Canada and helping the company achieve a leading market share position in several Canadian food and beverage categories," J. M. Smucker said.
Lemmon’s promotion is effective May 1.