CENTER STORE

Bud Light boasts superior ‘drinkability;’ takes on Miller Lite

BY Jenna Duncan

CHICAGO Anheuser-Busch has launched a new tagline for its classic light beer, Bud Light: “The difference is drinkability,” the company has said.

A-B is putting $50 million behind its new campaign and touting Bud Light just in time for football season. The campaign is aimed at Bud Light fans and will run through fall and winter until the first quarter of 2009. New impressions will be released around Super Bowl, the company has said.

The “drinkability” tag challenges Miller Lite’s catchphrase, “The world’s most refreshing beer.”

So far, A-B’s numbers have been good following its merger with European beverage giant InBev. Bud Light’s sales increased 2 percent across drug and mass outlets, excluding Wal-Mart, according to data released by Chicago-based market research company, Information Resources Inc.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

Nestle closes century-old candy manufacturing factory

BY Jenna Duncan

YORK, U.K. Nestle has closed production of KitKat bars at its more than 100-year-old York factory and sold off the buildings, reports from the U.K. today said. The 19th century brick buildings at the southern end of the factory grounds will be converted for mixed use as offices and residential apartments.

Production of Aero, KitKar, York and other candy bars was moved to a more modern facility, local presses reported. At present, only Aero Bubbles bars remain in production at the plant.

The move comes after a production overhaul which has lasted about three years and shifted hundreds of jobs, including the production of Nestle’s popular Smarties candies, overseas.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

Candy from China containing tainted milk found on Connecticut store shelves

BY Jenna Duncan

NEW HAVEN, Conn. Candy containing a poisonous industrial additive called melamine was found on the store shelves of two Connecticut retailers, The New York Times has reported.

White Rabbit Creamy Candy brand, a type of candy imported from China and sold in about 50 countries, was pulled from shelves in an East Haven store as well as a store in West Hartford, by Connecticut’s consumer protection commissioner, Jerry Farrell Jr.

A recall of a number of food products being export from China went into effect last month due to discovery of melamine contamination in milk additives. Melamine is an industrial product used in production of plastics and fertilizers that is sometimes added to milk products illegally to foil tests for appropriate levels of protein, the Times reported.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES