HEALTH

BSN extends endorsement deal with Jennifer Nicole Lee

BY Michael Johnsen

BOCA RATON, Fla. — BSN Supplement on Friday announced the company has extended its endorsement deal and contract with fitness model Jennifer Nicole Lee through June 2013.

“BSN is proud to have Jennifer Nicole Lee on [its] roster of iconic living fitness legends, and is looking forward to two more years of having Jennifer Nicole Lee promote and endorse [its] amazing line of top-notch supplements,” the company stated.

Other names on the BSN roster include eight-time Mr. Olympia Ronnie Coleman, current UFC Heavyweight Champion Cain Velasquez and online reality star Scott Herman.

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HEALTH

Bayer introduces reformulated aspirin

BY Michael Johnsen

MORRISTOWN, N.J. — Bayer has launched a reformulated aspirin called Bayer Advanced Aspirin that works in less than half the time of the company’s regular aspirin, according to published reports.

According to yet-to-be-published research, the new Bayer Advanced Aspirin can begin providing meaningful pain relief in as little as 16 minutes, compared with an average 100 minutes for the company’s mainstay brand.

The new aspirin will be positioned as a premium internal analgesic and will be targeted toward younger customers in an effort to grow market share as the company’s Bayer Aspirin (81-mg aspirin) brand is better known as a preventive for heart attack.

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Soothing relief

BY Michael Johnsen

OAK BROOK, Ill. — Chapped and cracked lips have long been a side effect associated with the common cold, especially for those congested sufferers who have to breathe strictly through their mouths. Now Blistex is introducing Blistex Cold & Allergy Lip Soother, a lip balm that incorporates an external analgesic (pramoxine HCl 1%) to help relieve the pain that comes with those cracked lips. That incremental opportunity should be complementary to the category — lip remedy sales totaled $537 million for the 52 weeks ended April 16 across food, drug and mass (including Walmart), up 0.3%, according to Nielsen Group data.

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