HEALTH

BSN extends endorsement deal with Jennifer Nicole Lee

BY Michael Johnsen

BOCA RATON, Fla. — BSN Supplement on Friday announced the company has extended its endorsement deal and contract with fitness model Jennifer Nicole Lee through June 2013.

“BSN is proud to have Jennifer Nicole Lee on [its] roster of iconic living fitness legends, and is looking forward to two more years of having Jennifer Nicole Lee promote and endorse [its] amazing line of top-notch supplements,” the company stated.

Other names on the BSN roster include eight-time Mr. Olympia Ronnie Coleman, current UFC Heavyweight Champion Cain Velasquez and online reality star Scott Herman.

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Bayer introduces reformulated aspirin

BY Michael Johnsen

MORRISTOWN, N.J. — Bayer has launched a reformulated aspirin called Bayer Advanced Aspirin that works in less than half the time of the company’s regular aspirin, according to published reports.

According to yet-to-be-published research, the new Bayer Advanced Aspirin can begin providing meaningful pain relief in as little as 16 minutes, compared with an average 100 minutes for the company’s mainstay brand.

The new aspirin will be positioned as a premium internal analgesic and will be targeted toward younger customers in an effort to grow market share as the company’s Bayer Aspirin (81-mg aspirin) brand is better known as a preventive for heart attack.

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Consumers taking to take-home test kits

BY Michael Johnsen


More and more, there is a new niche being carved out of the take-home test kits being offered through pharmacy. It used to be only pregnancy and ovulation test kits that were available in that space. Now there is a plethora of offerings, including tests for drug abuse, screenings for such conditions as high cholesterol, paternity tests and tests for sexually transmitted diseases. And the space is expected to continue to grow. “We see four key drivers of this trend,” said Steve Smith, Identigene director of marketing.


A shortage of family care physicians, the growing number of patients without insurance and people without enough insurance are funneling patients toward legitimate, yet less expensive, diagnostic options. Add to that the growth of retail clinics, which is contributing to increased awareness that diagnostic options are available through the local pharmacy. “Consumers are becoming more comfortable purchasing all manner of healthcare products in pharmacies,” Smith said.

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