BEAUTY CARE

Brush Buddies expands singing toothbrush category with One Direction toothbrush

BY Antoinette Alexander

FONTANA, Calif. — Brush Buddies, a maker of of licensed manual toothbrushes, and Global Merchandising Services has announced that One Direction is the newest artist to be featured on the line of Brush Buddies Singing Toothbrushes. 

Brush Buddies created the Singing Toothbrush category during the summer of 2011 with their launch of two products that each feature two hit songs by Justin Bieber. Brush Buddies expanded the category with new products in 2012 featuring new songs by Bieber and artists Lady Gaga and LMFAO.

"We are thrilled to announce One Direction as the second music group in our portfolio and are particularly excited about launching in their home countries of the U.K. and Ireland," stated Anish Patel, CEO of Brush Buddies. "Our products have become known for representing artists in their unique style, and our packaging allows consumers to play the two songs on each brush while maintaining the product in a safe hygienic shell while in-pack.

Brush Buddies is one of three licensee’s of One Direction in the oral care category. Brush Buddies acquired the worldwide license, excluding North America, to produce singing toothbrushes utilizing the name, likeness and music of One Direction. 

One Direction is comprised of members Niall Horan, Liam Payne, Harry Styles, Louis Tomlinson and Zayn Malik, who were put together after auditioning for "The X Factor U.K." in 2010. Their debut album, Up All Night, has reached No. 1 in 16 countries, selling more than 3 million albums, 8 million singles and 1 million DVD’s worldwide. The group has also amassed nearly 7 million followers on Twitter and 10 million “Likes” on Facebook.

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NPD Group: Fragrances moves up as top item on holiday gift lists

BY Antoinette Alexander

PORT WASHINGTON, N.Y. — The annual holiday retail study by the NPD Group, a global information company, has revealed that fragrance moved up the ladder as a top gift on consumers’ holiday shopping lists. Following the footsteps of last year’s survey, fragrance continued to rise and climbed from the No. 8 to the No. 6 position this year.

In previous years, fragrance has been consistently ranked at No. 10, but in 2011, fragrance moved up to the No. 8 spot. And while 14% of consumers reported plans to purchase fragrance as a holiday gift; 17% of consumers reported that they actually did purchase fragrance as a holiday gift.

“Fragrance is having a second banner year,” stated Karen Grant, VP and senior global industry analyst for the NPD Group. “This holiday will not be just about the latest gadget or smartphone. Consumers are seeing fragrance as a sweet treat for themself or someone special.”

According to NPD, during the first 10 months of 2012 (January to October), total prestige fragrance dollar sales in U.S. department stores were nearly $1.8 billion, up 7%, compared with the same time last year. Units grew 2% with more than 27 million units sold.

 In addition, men’s fragrances overall fared a little better than women’s as that category grew 7% in dollars and women’s grew 6% year to date, January to October 2012. The real boost in sales came from men’s prestige fragrance gift set sales, which doubled in growth, 14% versus 7% growth of women’s fragrance gift set sales for the same time period.

“Shoppers are loving the fragrance offerings this year. From classics to new, from women’s to men’s, from woody notes to sweet florals, from premium niche offerings to under one ounce rollerballs, there is something to delight everyone. Add into the mix the increase in unit activity, and you will see it’s not just more expensive products that are selling; rather, there are more products selling and that is an encouraging sign heading into the holidays,” Grant stated.

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Ouidad develops whipped, dual-purpose product for curls

BY Antoinette Alexander

NEW YORK — Hair care brand Ouidad has announced the launch of its new Curl Recovery Whipped Curls Daily Conditioner & Styling Primer. 

Taking curly hair care to new heights, the Curl Recovery Whipped Curls Daily Conditioner & Styling Primer is a thick, melt-in-your-hair conditioner that glides on hair and nourishes curls in hydrating nutrients.  Hair instantly feels moisturized, never greasy. When used as a styling primer, the silky formula creates the perfect canvas by re-establishing a natural curl pattern for easy styling, the company stated.
 
The Ouidad Curl Recovery Whipped Curls Daily Conditioner & Styling Primer has a triple olive oil blend combined with shea butter and glycerin to deeply moisturize, nourish and strengthen curls while smoothing frizz and enhancing shine.  Green tea extract provides antioxidant and environmental protection to maintain healthy looking curls from day to night.

Gentle enough for daily use, the light formula can be used as conditioner to soften and restore curls and as a hair primer to serve as a foundation for any styling product.  As a daily conditioner, apply to wet hair, leave on for 3 to 5 minutes and then rinse.  As a primer, apply to damp hair and comb through for all day moisture protection.

Ouidad Curl Recovery Whipped Curls is available at Ouidad.com, Ouidad flagship and certified salons and Ulta Beauty stores.
 

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