BEAUTY CARE

Bröö’s Craft Beer Barber collection launches at Walmart

BY David Salazar
ASHEVILLE, N.C. — Bröö’s new Craft Beer Barber line of products has launched in Walmart stores nationwide and on Walmart.com, the company announced recently. Each recipe is infused with craft beer to promote strong, shiny hair and healthy skin, Bröö said. 
 
The collection includes the Hydrating Condi-Shave Cream, a three-in-one soap-free, foam-free shave cream, as well as a hair and beard conditioner. It also includes the Hydrating Shower Session Wash for hair, body, face and beard, which contains malted barley as a source of B vitamins and hop flowers as a source of essential oils. The collection also contains the Hydrating Mug & Mane Lotion, which works as a three-in-one face lotion, post-shave balm and hair grooming lotion.
 
Each product in the collection retails for $6.   
 

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Old Spice launches Hydro Wash, Steel Courage scent

BY David Salazar
CINCINNATI — Old Spice on Monday announced the introduction of its new Hydro Wash body wash, which features a 20% hydro-moisturizing complex. The brand also introduced the new scent Steel Courage to its Hardest Working Collection. 
 
“We’re proud to support guys on their journey to legendary freshness with the launch of new Old Spice Hydro Wash body wash,” Procter & Gamble Old Spice brand director Janine Miletic said. “This new shower innovation combines ultra-superior hydration with our long-lasting, masculine Old Spice scents. Guys, you’re smellcome.”
 
As part of the Hydro Wash launch, Old Spice is bringing back its Legendary Man, Axel Kiener, for a new integrated ad campaign, “Don’t Smell Yourself Short.” The campaign launched Feb. 1 via the Old Spice YouTube channel and made its TV debut during Super Bowl LI on Feb. 5. The full creative campaign will begin airing on national TV Feb. 13. And the company produced a 45-second infomercial starring Super Bowl 50 MVP Von Miller. 
 
The campaign comes in addition to Old Spice’s launch of its Steel Courage scent, which combines top notes of pineapple and warm rum with a mid-note of clove, crisp pepper and sage with hints of sandalwood and warm amber. The scent will be available in body washes, two-in-one shampoo and conditioner, and in Odor Blocker and Sweat Defense antiperspirants. 
 

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Dr. Bronner’s rolls out new website

BY David Salazar
VISTA, Calif. — Natural soap brand Dr. Bronner’s on Friday announced the launch of its new website featuring a revamped store section to facilitate easier ordering of the company’s products. The site was designed with the aim of providing a mobile-friendly shopping experience and including such information as featured ingredients on product pages and the story of the brand’s activism. 
 
“We are proud of our new website as a reflection of our growth and development as a company in both size and strategy,” said Dr. Bronner’s president Michael Bronner. “The site represents both the "soap" and "soul" sides of our company. Our products have never looked better, and you can navigate seamlessly between those products and stories that reflect the deeper principles of our company. From our ancestral roots in the German-Jewish soapmaking tradition, to our modern day fair trade and organic sourcing across the globe, the breadth of our "All-One!" mission as family soapmakers dedicated to making a better world shines for all to see and understand on this site."
 
The website is organized into six sections that are structured around the company’s six cosmic principles that guide it’s “All-One!” mission: Work hard and grow, Do right by customers, Treat employees like family, Be fair to suppliers, Treat the earth like home and Fund and fight for what’s right.
 
“We are a company with a big heart, a lot of soul, and a powerful message,” Dr. Bronners cosmic engagement officer David Bronner said. “Our new website is the perfect platform to convey everything we feel should be known about our products, our history, our work, and our mission.”
 
The website also features an All-One blog that will offer a view into company activities and information about its various causes and activism efforts it is involved in. The blog will also feature tips for using Dr. Bronner’s products from Lisa Bronner.
 
“I'm particularly excited about our new All-One blog. We used it just this week to highlight a statement underscoring our support for immigrants and refugees in light of the President's travel ban,” David Bronner said. “This is the kind of important message my brother and I will use this blog to communicate more and more.”
 
During February, the revamped store section will feature 25% discounts on all items and will have rotating discounts on different items every month throughout the year. It will also make available scents that have only been sold overseas, starting in April with cherry blossom and green tea scented liquid and bar soap. The store also features t-shirts, toiletry bags, gift baskets and the newly released “Sisters & Brothers” spoken-word record that features original recordings of Emmanuel Bronner’s Moral ABC. 
 

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