BEAUTY CARE

Broadway Nails taps celebrity Nicole Scherzinger as brand ambassador for new ImPress

BY Antoinette Alexander

NEW YORK — Broadway Nails has announced that Nicole Scherzinger, lead singer for The Pussycat Dolls, will be the celebrity brand ambassador for its new imPRESS press-on manicure.

As the imPRESS celebrity brand ambassador, Scherzinger, who is a judge on “The X Factor,” brings a chic, “glam rock” style to the brand.

“ImPRESS is fashion for your nail, it is a revolutionary way to apply polish. … It gives the look of a gel manicure — but you don’t need an appointment,” stated Grace Tallon, SVP marketing for Broadway Nails.

Starting in December, imPRESS press-on manicure will be available in most major drug stores and Walmart stores nationwide. ImPRESS press-on manicure is available in 24 nail covers in 12 different sizes. The collection includes 18 colors ($5.99 each) and 18 patterns ($7.99 each).

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

Sally Hansen develops new in-shower hair remover, bikini bump spray for spring

BY Antoinette Alexander

NEW YORK — Sally Hansen, a Coty beauty brand, is launching in spring 2012 its new Simply Smooth hair remover and Zero Bumps bikini spray.

The Simply Smooth hair remover is a water-resistant formula that works while you complete your regular shower routine for a mess-free hair removal process. The depilatory cream features an exclusive odorless technology.

To banish irritation and bumps that can develop after shaving, waxing or depilating, there’s the new Zero Bumps bikini spray. Created with witch hazel, aloe and soy extract, the Zero Bumps bikini spray promises to keep skin soft and moisturized while also preventing ingrown hairs.

The new Simply Smooth hair remover is priced at $10.99. Zero Bumps bikini spray is priced at $7.99.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

Hey Dude Skin Care revamps line to simplify his grooming needs

BY Antoinette Alexander

MIAMI BEACH, Fla. — Hey Dude Skin Care has introduced a new series of men’s skin care and grooming products that was designed to serve the needs of today’s modern “dude."

By replacing its past series of branded products with a simple, step-by-step system of products comprising a system it calls “Dudification,” Hey Dude Skin Care addresses all of the major grooming needs of guys: exfoliation, shaving, post-shave treatment, moisturizing and sun protection.

“In today’s marketplace, there is a serious lack of skin care products that serve that segment of men who are savvy and image-conscious but who don’t want to overspend on products with ingredients they don’t really need,” stated Susan Berner, CEO of Hey Dude Skin Care. Instead of settling for recognized cheaper mass brands or overpaying for products at a department store, Dudes have the chance to buy new high-performance Hey Dude Skin Care products that are affordably priced from $9.99 to $17.99.

Hey Dude has combined a deep facial cleanser with a shave gel in its Dude Cleansing Shave Gel. Its Dude Wash 3-in-1 goes even further by combining body wash, shampoo and shave gel with two pheromones it said will help guys attract the ladies.

The products are currently sold online at Heydudeskincare.com, but the company noted that it is in active discussions with a number of brick-and-mortar retailers to make the products available in stores nationwide. In addition, the company is promoting its products to its target audience of “dudes” through social media outlets, including Facebook, Twitter and Foursquare.

The series includes:

  • Dude Scrub ($15.99): Fresh citrus pre-shave skin exfoliator — Step 1 in Dudification;

  • Dude Cleansing Shave Gel ($14.99): Low foaming, eucalyptus-infused formula — Step 2 in “Dudification”;

  • Dude Aftershave Gel ($16.99): Menthol and alcohol-free irritation eliminator — Step 3 in “Dudification”;

  • Dude Moisturizer ($16.49): All-day moisture with vitamins C and E — Step 4 in “Dudification”;

  • Dude Wash ($9.99): 3-in-1 dual pheromone-infused body wash, shampoo and shave gel; and

  • Dude Self Tanner ($17.99): SPF-15 oil-free formula with aloe and vitamins A, C and E.

The company plans to introduce a number of new products in the next year, including hair care, fragrances and other grooming products.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES